Penguin 2.0 (aka Penguin 4.0) update has thrown down lots of websites to the recessed region of search engine results pages of Google so furiously that unless complying with its instructions honestly there is no chance for them to mend their wounds in at least near future! To control the damage meted out to the erring sites, webmasters will need to clear the spam they’ve made across the web world to check further devaluing of their ranks.

They are fortunate for they have got all free tools to serve this purpose. Before we dig into the details of damage-control process, we should try to know why Penguin was unleashed.

Google’s Penguin first wiggled into view in April 2012. Made as a genuine “filter” sitting on top of the regular algorithms, Penguin can catch web spam or more specifically, link spam. Webmasters are still in awry as to how to assess the depth of the damage or windfall to their Google rankings. Be sure that it is still in its early days and Google is far from finished! More infliction is waiting for those with spammed links spread across. Google is being said of as being yet to devalue upstream links from link spammers or tiered link builders. To make them booted out of the SERPs, Google has unleashed Penguin.

Yet, people have a misconception about Panda and Penguin difference. Panda is that which penalizes websites for publishing poor, thin, and duplicate content. Penguin penalizes them when other websites with poor, thin, irrelevant and duplicate contents link to their sites.

For instance, Penguin punishes those websites when their links source from sites which have over-stuffed keyword meta-pages and contents with spun beyond limit of endurance.

Initially, Penguin impact spread across over 3.1% of search queries. After several data refreshes over the past year, considerable change has come off affecting sites in the following ways:


· Over-optimized anchor text

· Numerous links from irrelevant sites

· Links “to and from” bad and worthless neighbours

· Practice of black hat or grey hat techniques, for instance, comment spam, guest posts from questionable sites, links from spun contents, etc.

Important: Penguin 1.0 looks at the links to the Home Page of a site while Penguin 2.0 looks at the links to the internal pages of a site also. But, the latter is more comprehensive and goes much deeper.

In order to check damage pending to your site or recover from the damage already affected your site, you can follow these steps.


1. Perform a link profile analysis

2. Broom out doubtful links

3. Build links immune to Penguin

To follow first instruction, use backlink analysis tool. Google has it for you. Then, check your anchor texts are over-optimized. Use Ahref.com to analyse them. SEO thought leaders are divided into different schools of opinions about the percentage of using anchor texts. However, there is no standard rule, but 60% of them has to be as branded anchor text, 20% as exact anchor text like “SEO”, while 20% of them as miscellaneous anchor texts like “click here.”

To follow the second one, use Link Diagnosis and Majestic SEO tool to judge the relative weights of the anchor texts. Then, start removing low-quality links with exact match anchor texts. Identify harmful links by using Netpeak Checker. Gauge your PageRank also by using the PageRank checking tool. Use whois.domaintools.com to know status of an email address. Google Disavow Tool has to be used for sure to ensure you have sterilized your site.

To follow the third instruction, encourage in having a natural link profile with diversity – Domain Diversity, Link Type Diversity, and Social Signals. Ensure your anchor texts are also diverse and use them.