I believe everyone having however little knowledge of doing business online must know what the Google Analytics is. This tool is so powerful to measure and forecast website activities, their present impacts and future impacts, and the directions to which they may likely to move further that every webmaster uses it and takes the cues from its seamless system about traffic, traffic sources, conversions and sales and plan business accordingly when required.

Significant part of it as mentionable is Google Analytics is a free statistics package. As already summarized, it is one of the Google’s service-related applications, which has an easy-to-use interface that can be integrated seamlessly with several of Google’s other products, namely Gmail, Google Drive, etc. The bottom-line about it is it is a powerful web analysis tool, which can track traffic, traffic sources, and history of traffic activities across the web pages. Don’t you think tracking traffic to your site and their activity history would give you a mileage, help sense their likes and dislikes about yours and strategize business plan accordingly? None can certainly disagree. Fortunately, Google is offering this service free for use. Here are the ways to use it.

Create a Google account. As you do it, you have gotten a universal access to all Google products with a single log-in. However, logging into analytics, you will have to add more personal information to the Analytics account, such as your name, phone number, and time zone.

As you go deeper setting up your account, discover two tracking methods to be used in the course of the job. You have to use any either of them. Those two methods are the legacy urchin.js method and the newer ga.js method. The urchin method is only a good choice when you have an older version of urchin already in your website. Usually, ga.js method is chosen by nearly all of the webmasters.

Now, you have to add proper script to every page of your website. Adding of these scripts can be done by simply “copy-and-paste” job from Google Analytics page onto your website. Insert the code snippet immediately before the close Body tag.

After doing it, you have to proceed to the next page. This page is the main window for your Google Analytics account. Access to all analyzed websites is possible from this window. The Reports link takes you to the raw information or data drawn out by the program. Goals allows you to set up traffic and advertising goals for your site.

Request you to load up the Reports page. This is where you may find yourself to be spending most of your time. A side of the page contains categories of the accumulated information, and other side will show common questions about the generated reports, while the middle page contains all of the usage statistics for your website.