Boosting Property Sales with Digital Marketing - A Case Study on Organic Traffic Growth for A Real Estate Business

The real estate industry is competitive - it has shown a significant shift in recent years because of the rise of digital marketing. 

 

This industry is now ditching traditional marketing methods like billboards, print advertisements, and direct mail campaigns. Actually these are no longer enough to capture the attention of today’s tech-savvy property buyers. 

As everyone is using the internet, potential buyers these days turn to online searches as the very first step in the home-buying process - approximately 95% of home buyers start their search online. And, around 44% of buyers found the home they purchased online. 

 

That clearly means, if you are into the real estate industry like you are a real estate company or brokerage company, you must have a strong online presence. And, for that you need strategic real estate digital marketing.

 

What does it mean by online presence? 

 

Well, it simply means, for a real estate company it refers to the visibility and accessibility of its website and digital profiles on search engines like Google, Yahoo, and Bing. This online presence makes sure that potential clients can easily find the company, its services and related information online. 

 

When you have a strong online presence like top rankings in search engines, you are visible to more and more audiences. This is the way to attract and engage with prospective buyers and sellers. A strong online presence is something that drives traffic(more people or digital visitors) to the website, enhances credibility and ultimately boosts business growth. 

 

How to win more organic traffic meaning more digital visitors?

 

Well, to win more organic traffic, you need a strategic approach to digital marketing, particularly in the area of search engine optimization (SEO). If done correctly, SEO can dramatically increase the online visibility of a real estate company. And, as a result, it brings in more qualified leads and ultimately boosts property sales.

 

Today, we will take a look at an interesting case study on how Zebra Techies Solution - ZTS, a top-rated SEO company in India helped a real estate company achieve significant growth in organic traffic.

 

Case study breakdown

 

A real estate company from Canada approached the digital marketing experts at Zebra Techies Solution - ZTS, which they discovered on Google. As one of the top 10 digital marketing companies in India, Zebra Techies Solution - ZTS is renowned for its profound knowledge and expertise in helping real estate companies achieve remarkable online success. Their high client satisfaction ratings and proven track record of driving expected results in especially the real estate sector actually convinced the Canadian-based real estate company to partner with ZTS for their digital marketing needs.

 

Let's see, how Zebra Techies Solution - ZTS tackled the complicated case -

 

The challenge

 

When the real estate company approached, they were struggling with stagnant property sales despite having a strong portfolio. Their website traffic was actually very low, and only a few visitors came to visit their website. They were not converting into leads. 

 

The company also recognized that their digital marketing efforts were lacking - they were basically doing DIY SEO which was not working for them. They needed strong online visibility, more potential leads and growing sales.

 

The company approached Zebra Techies Solution - ZTS. Before suggesting anything, the digital marketing gurus at ZTS conducted a thorough website analysis. 

 

After a thorough analysis of the website and digital marketing efforts, the team at ZTS identified the loopholes - the several key issues that were hindering their online performance.

 

Let’s take a look at those loopholes

 

Low Domain Authority (DA) - the website had a low DA score and this low DA score was affecting its ability to rank well on search engines.

 

Poor Website Structure - the real estate website’s navigation was so confusing - it was difficult for users to find the information they were looking for.

 

Slow Loading Speed - plus, the website’s pages were loading slowly - which was causing a high bounce rate. It was also negatively impacting search engine rankings.

 

Lack of Targeted Keywords - the content on the website was so outdated and they were not optimized for relevant keywords. So, it was not ranking the site on search engines for property-related searches.

 

Missing or Poorly Optimized Meta Tags -  other important SEO elements like meta titles and descriptions were either missing or not optimized. All of these were making it hard for the website to become visible on search engines.

 

The strategy the experts came up with

 

Once the issues were identified, Zebra Techies Solution - ZTS developed a comprehensive digital marketing strategy. This strategy was focused on SEO and content marketing. 

 

Here’s how we troubleshoot the challenges

 

• To improve domain authority (DA), the digital marketing experts started building high-quality backlinks from reputable real estate websites. This strategy helped improve the site’s DA and also increased its credibility in the eyes of search engines.

 

• On the other hand, to optimize website structure, our team redesigned the website’s structure in a more user-friendly way. We simplified the navigation so that visitors can easily find property listings, contact information and other key pages.

 

• When it comes to improving the site speed, we optimized the website’s performance. So, we compressed images, enabled browser caching, and minimized code files. Our expertise and strategic steps helped faster page load times and a better user experience.

 

• And, there was a need for keyword optimization. We conducted extensive keyword research including competitor website analysis. We came up with high-traffic, relevant keywords related to property buying and real estate in Canada. These keywords were then strategically integrated into the website’s content, blog posts, meta descriptions and also on headings.

 

• There was also meta tag optimization - so, we updated all meta tags to ensure they were optimized for the identified keywords. This included crafting compelling meta titles and descriptions to attract more and more clicks from search engine users.

 

• We also used our expertise for content marketing. We developed a content marketing plan that involved regularly publishing informative blog posts related to property buying tips, market trends, real estate investment advice, etc. 

 

The outcome

 

After implementing the SEO and content marketing strategy, Zebra Techies Solution closely monitored the website’s performance for almost 6 months. The results were quite impressive -

 

Here’s a note - SEO and other digital marketing efforts for organic traffic takes time. One should not expect results overnight. 

 

Let’s take a look the outcome after continuous real estate digital marketing efforts for 6 months -

 

Within six months, the real estate company saw a 130% increase in organic traffic, which was quite impressive.  And, there were around 8,500 new visitors coming to the site through search engines.

 

Our practical real estate digital marketing services also helped the website’s pages start appearing on the first page of Google for several high-traffic, property-related keywords. 

 

Since we took strategic steps, the new functions website was a faster-loading, user-friendly website. We analyzed and found that visitors attracted spending more time on the site, exploring multiple pages and viewing property listings. This higher engagement rate contributed to an increase in the number of generated leads.

 

The SEO improvements led to long-term benefits. 

 

And, even after the initial six months, the company continued to partner with us. And, now they see a steady flow of organic traffic, which translates into consistent property sales.

 

Final words

 

This case study shows the power of a well-executed digital marketing strategy for real estate websites. 

 

If you also have a real estate website and it is not being visible to more visitors, gaining leads or has any other issue that is hindering your business - we are the right Indian digital marketing company to reach out.

 

We have experienced digital marketing professionals, access to all the necessary and top-rated paid tools, and comparably low charges.

 

Visit our website and take a look at our digital marketing packages and compare the rates yourself.

 

You can contact us to kickstart your digital marketing goals today!