For a successful SEO campaign, there is the need for a constant change. There are always ample scopes for improvement and so, time-to-time modification of the websites is essential for getting the desired results. Only optimizing the websites in the initial stages is not enough. The entrepreneurs and marketing professionals, who are new to the world of SEO, mostly, lay their focus on a single metric, and thus, they remain unaware of the other key areas, where they should disseminate their attention. In order to manage an SEO campaign successfully, one should consider all the aspects and data that are available.

seo-campaignA website has different metrics and so, focusing on a single metric is not a very wise thing to do. For a successful online marketing campaign, focusing on multiple metrics at the same time is necessary. The SEO consultants and professionals in India and around the world lay their focus equally, on different metrics, which can help them in their website optimization process.

The quality of the contents a website contains, contributes to increasing the ranking position of the website. Every content focuses on a particular topic and if the viewers, visiting the websites find the contents relevant to their search and query, then only they will read the whole content and stay on the website for a longer period of time. Thus, the content should be engaging enough and capable of attracting the interest of the readers and this will, in turn, increase the traffic to the website. Thus, it can be said that to increase the organic visibility and rank of the websites, the website contents play a pivotal role.

sessionTo check the audience overview in the Google Analytics, the Pages/Session segment should be monitored regularly. If the traffic count of your website is low, then the number of audience overview will be low as well. To enhance your websites’ usability, you can make a list of the popular posts at the bottom of your contents, to encourage the readers for taking a look at the other articles that they might feel relevant or interesting.

Most people today, use the internet on their mobile phones and their browsing experience is quite different from the users, who browse on desktops or laptops. As the number of users accessing the internet on their mobile phones is increasing, more emphasis is given to the mobile-friendly accessibility.

It can be concluded that, while optimizing the websites, the priority should be given to the requirements of the users first, and then, to the search engines. If the users find answers to their queries and search on your website, the traffic to your website will automatically increase.