CASE STUDIES

Cracking the Niche: How ZTS Delivered Targeted Leads for My Second Home

  • Client My Second Home - Maria
  • Company My Second Home, a niche service provider with a highly specific target market
  • Goal Generate genuine, high-quality leads for a niche service with a very focused audience

Challenge

Due to the sensitive nature of the service, direct Facebook ad targeting was not viable. Reaching the right audience required a subtle and sophisticated approach that could navigate around strict ad platform restrictions and audience specificity.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution delivered a creative and layered Facebook ad strategy:

  • Built audience layers, including indirect segments such as acquaintances, referrers, and those interested in related topics.
  • Created ad creatives that emphasized trust, value, and curiosity to drive engagement.
  • Deployed retargeting to capture users who had previously interacted but not converted.

Results

Results (within 5 months):

  • 954 new page likes/follows
  • 4,284 link clicks
  • 179 qualified leads
  • 142,696 total engagements

Conclusion

For a brand with a highly specific and hard-to-target audience, ZTS crafted an intelligent, ethical, and effective ad strategy that significantly improved lead quality, showcasing the power of strategic creativity in Facebook advertising.