CASE STUDIES

From Zero to Leads: Discover How ZTS Ignited FIS Innovation’s Digital Launch with Facebook Ads

  • Client FIS Innovation - Payel Shah
  • Company FIS Innovation, a brand offering portable studio products across Australia.
  • Goal Generate sales leads for their range of portable studio products in targeted regions across Australia

Challenge

FIS Innovation was starting from scratch with a new website, negligible brand presence, and minimal product imagery. With no real brand engagement or visual assets, it was a blank canvas that demanded a comprehensive strategy to build both awareness and lead generation from the ground up.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution engineered a dual-track Facebook strategy focused on engagement and conversion:

  • Developed targeted ad campaigns to generate page likes, follows, and engagement to create instant social proof.
  • Enhanced and contextualized available product visuals into realistic, appealing graphics tailored to the audience.
  • Designed the creatives so effectively that the client used them on their official homepage.
  • Ran parallel lead-gen ads in various formats to capture high-quality inquiries.

Results

Results (within 8 months):

  • 2,078 new page likes/follows
  • 10,062 website link clicks
  • 680 leads generated
  • 87,511 total engagements

Conclusion

Despite launching with limited digital assets, FIS Innovation’s collaboration with Zebra Techies Solution turned into a powerful success story, proving that the right visuals, strategic ad structure, and audience-first approach can fuel impressive brand lift and lead generation.