CASE STUDIES

How Zebra Techies Solution Boosted Organic Facebook Growth for Myriad Finance

  • Client Mr. Raj
  • Company Myriad Finance, a UK-based financial service provider offering tailored accounting and bookkeeping solutions.
  • Goal Increase organic brand engagement and community trust through optimised Facebook presence.

Challenge

Myriad Finance had limited visibility on Facebook, with inconsistent posting and low follower interaction. Despite offering competitive financial solutions, the brand struggled to build meaningful online relationships with its audience and drive organic inquiries.

Solution

Solution by Zebra Techies Solution (ZTS):

ZTS implemented a structured organic Facebook optimisation strategy focusing on trust-building and consistency. Key steps included:

  • Curating 3x weekly educational posts with financial tips, client stories, and bookkeeping FAQs.
  • Introducing lead magnets to encourage direct messages from clients.
  • Implementing a "Follow-In & Follow-Up" cycle by engaging with niche finance groups and responding to every query within 24 hours.
  • Designing branded visuals to enhance credibility and visual recall.

Results

Results (within next 4 months):

  • 280% increase in organic post reach
  • 65% growth in follower count
  • 42% boost in direct inquiries via Facebook Messenger
  • 3.5x higher post engagement rate
  • 5x increase in repeat follow-ups converting to actual consultations

Conclusion

Through strategic organic optimisation, ZTS helped Myriad Finance become a reliable, approachable financial brand, nurturing trust and converting followers into loyal clients without spending on paid ads.