CASE STUDIES

How Zebra Techies Solution (ZTS) Elevated Sofree Creations' Instagram Ads for Higher ROI & Brand Awareness

  • Client Sofree Creations
  • Company Sofree Creations - a U.S.-based fashion brand offering handcrafted, culturally inspired apparel and accessories like wrist wallets, fedora hats, and more.
  • Goal To drive qualified traffic, improve product sales, and boost Instagram ROI through high-performing, cost-effective ad campaigns.

Challenge

Despite having an enticing product range, Sofree Creations did not exploit its full potential for scaling ad spends on Instagram. The company faced challenges such as low ROAS (return on ad spend), indiscriminate targeting, underused formats for creative assets, and variable ad performance.

Solution

Solution by Zebra Techies Solution (ZTS):

Having worked together for a while, we built a targeted Instagram ad strategy that focused on:

  • Developed a data-backed Instagram advertising strategy aligned with brand identity
  • Launched A/B tested ad creatives with compelling CTAs and video formats
  • Used precise audience targeting using AI-powered Instagram ad campaigns to reach fashion-forward buyers
  • Added tracking pixel to accurately measure campaign results and audience behavior

Results

Results (within 4 months):

  • 3.5x increase in ROAS( return on ad spend)
  • 60% boost in engagement on paid posts
  • Achieved a 55% increase in qualified leads
  • More conversions via Instagram Shopping

Conclusion

With an expert team of Zebra Techies Solution(ZTS) and an ROI-driven Instagram advertising approach, Sofree Creations now runs impactful campaigns that drive results and elevate their unique fashion identity.