CASE STUDIES

How Zebra Techies Solution(ZTS) Amplified HereSpa’s Instagram Ads for Enhanced ROI & Client Acquisition

  • Client HereSpa
  • Company HereSpa - a U.S.-based company offering at-home salon and spa services, like professional hair, nail, and massage services delivered directly to clients' doorsteps.
  • Goal To improve return on ad spend(ROAS)and qualified leads by reaching users interested in self-care with tailored ad campaigns

Challenge

Despite a broad service area and unique offerings, HereSpa faced challenges in reaching potential clients effectively on Instagram. Their ads lacked precise targeting, and there was no systematic approach to track conversions or optimize ad spend.

Solution

Solution by Zebra Techies Solution (ZTS):

Leveraging our experience with the brand, we rolled out a goal-oriented Instagram ad campaign:

  • Implemented tracking pixels to monitor conversions and optimize ad performance.
  • Created a data-driven advertising strategies that focus on HereSpa’s unique value proposition
  • Leveraging AI-powered Instagram ad campaigns to reach individuals seeking convenient, professional spa services.
  • Designed engaging ad creatives like reels and carousels to highlight at-home service.

Results

Results (within 5 months):

  • 3x increase in qualified leads from Instagram ad campaigns.
  • 50% improvement in ROAS within the first quarter.
  • 40% reduction in cost-per-click (CPC), enhancing ad efficiency.
  • Significant boost in engagement rates and profile visits that lead to higher booking conversions.

Conclusion

Through strategically fine-tuning its advertising on Instagram, Zebra Techies Solution( ZTS) has improved HereSpa’s online presence, turning active client acquisition into substantial growth and great return on investment.