CASE STUDIES

How ZTS Helped Contractors Direct Elevate Their Online Visibility with GEO

  • Client Berry Cumming
  • Company Contractors Direct– Dubai-based online portal connecting users with top fit-out contractors and interior designers.
  • Goal To expand reach and visibility using Generative Engine Optimization (GEO) for better user acquisition and engagement.

Challenge

Although Contractors Direct had a functional platform and steady traffic, they faced stiff competition in the Dubai interior and fit-out market. Their goal was to dominate generative search results (AI-powered search tools and chatbots) by enhancing content relevance, structure, and discoverability.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution, a long-term partner of Contractors Direct, implemented a tailored GEO strategy. Our strategy included:

  • Rewriting and optimizing 50+ landing pages and service descriptions using natural language prompts suited for AI search engines.
  • Creating an FAQ-rich knowledge base focused on design trends, fit-out regulations, and cost guides.
  • Embedding structured data and conversational schema markup to make content more accessible to AI-driven platforms.
  • Launching a monthly content series using predictive user intent insights.

Results

Results (within 6 months):

  • 3x increase in AI-driven traffic (from platforms like ChatGPT and Google SGE)
  • 70% rise in qualified leads
  • 48% higher engagement time per session
  • Top 3 AI search placement for 25+ high-converting queries like “best office fit-out in Dubai”

Conclusion

With our expert GEO approach, Contractors Direct achieved stronger digital visibility and lead generation, positioning itself as a trusted platform in Dubai’s competitive interior design market.