CASE STUDIES

Lashmer’s Success with Pinterest Paid Ads by Zebra Techies Solution

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  • Client Lashmer
  • Company Lashmer is a leading Australian beauty supply brand specializing in professional eyelash extension products. Their focus is on delivering high-quality lash supplies to beauty salons and enthusiasts across the country.
  • Goal Lashmer aimed to increase brand awareness, drive targeted traffic to their website, and generate more qualified leads through Pinterest’s paid advertising platform.

Challenge

Despite having quality products, Lashmer struggled with low online visibility and underperforming ad campaigns, resulting in poor click-through rates and high customer acquisition costs.

Solution

Solution by Zebra Techies Solution (ZTS):

We developed a tailored Pinterest Paid Ads campaign targeting Lashmer’s ideal customer segments. Our experts optimized ad creatives, refined audience targeting, and continuously monitored performance metrics to adjust bids and placements.

Results

Results

  • 65% increase in impressions
  • 40% boost in click-through rate (CTR)
  • 30% improvement in conversion rate
  • 25% reduction in cost per click (CPC)
  • 20% decrease in cost per mille (CPM)
  • 18% reduction in cost per action (CPA)
  • 4.5x return on ad spend (ROAS)
  • Doubling of qualified leads generated

Conclusion

Our Pinterest Paid Ads management successfully transformed Lashmer’s digital marketing efforts, driving substantial growth in both engagement and leads while optimizing advertising costs.