CASE STUDIES

Lead Quality Over Quantity – How ZTS Filtered High-Value Prospects for Positive Change Holiday

  • Client Positive Change Holiday - Maria
  • Company Positive Change Holiday, a premium, time-sensitive service provider.
  • Goal Generate quick, high-quality leads for a high-value, time-sensitive holiday offering

Challenge

The service’s limited window for enrollment and high price point made it difficult to convert casual interest into committed action. Facebook’s tendency to deliver spam or unqualified leads also increased the challenge of filtering out real prospects.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution implemented a funnel-based lead qualification strategy:

  • Designed a step-by-step Facebook ad campaign to pre-qualify users with specific questions and filters.
  • Segmented audiences to reach high-likelihood converters while minimizing ad spend on low-potential users.
  • Used retargeting to bring back those who showed strong signs of interest but hadn’t yet converted.

Results

Results (within 3 months):

  • 1,561 new page likes/follows
  • 6,298 link clicks
  • 553 leads generated
  • 52,938 total engagements

Conclusion

ZTS didn’t just generate leads, they generated the right leads. Through strategic audience refinement and intent filtering, they helped Positive Change Holiday focus on what matters: quality over quantity.