CASE STUDIES

Navigating Complexity: Zebra Techies Solution Drives Dealer Engagement for RILU e-Bike Without Direct Sales

  • Client RILU e-Bike - Payel Shah
  • Company RILU e-Bike – Electric bike brand selling via local dealer network
  • Goal Encourage users to explore local dealers and take steps toward purchase

Challenge

Without a direct-to-consumer sales funnel, RILU e-Bike faced a unique hurdle: conversions had to occur through third-party dealers. Tracking this behavior and optimizing ad campaigns around it required a creative, indirect solution.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution addressed this challenge with a precision strategy:

  • Launched geo-targeted Facebook ads tailored to audiences near specific dealers.
  • Ran brand-building creatives to boost trust and product awareness.
  • Set up custom conversion tracking for outbound actions like dealer visits, email clicks, and phone calls.
  • Optimized campaigns based on meaningful engagement signals rather than traditional purchases.

Results

Results (within 2 months):

  • 49 new page likes/follows
  • 1,891 link clicks
  • 247 outbound actions to dealers (site visits, emails, calls)
  • 30,794 total engagements

Conclusion

Even without a direct sales path, ZTS made Facebook Ads work for RILU e-Bike, demonstrating that with the right goals and tracking, meaningful user actions can be measured, optimized, and scaled for business impact.