CASE STUDIES

Victorian Bali Spa's Pinterest Paid Ads Success with Zebra Techies Solution

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  • Client Victorian Bali Spa
  • Company Victorian Bali Spa is a luxury wellness destination in Auckland, New Zealand, offering authentic Balinese massage, facial, and beauty services.
  • Goal To increase brand awareness and drive qualified leads via Pinterest Paid Ads, while improving campaign metrics such as impressions, CTR, conversion rate, and ROAS.

Challenge

  • Low brand visibility on Pinterest despite visually rich services
  • Poor CTR (0.72%) and high CPC ($1.40) from previous in-house campaigns
  • Difficulty tracking and optimizing conversion paths for bookings

Solution

Solution by Zebra Techies Solution (ZTS):

  • Created visually stunning Pin creatives tailored to spa & wellness seekers
  • Applied interest-based and keyword targeting focused on “spa day,” “massage,” and “couples retreat”
  • Implemented advanced tracking with Pinterest Tag to monitor conversions
  • A/B tested creatives and headlines to optimize performance

Results

Results (within 60 days):

  • Impressions: Increased by 275% (from 88K to 330K)
  • Click-Through Rate (CTR): Improved from 0.72% to 1.68%
  • Conversions: Increased by 150%
  • Cost Per Click (CPC): Reduced from $1.40 to $0.68
  • Cost Per Action (CPA): Reduced by 41%
  • Return On Investment (ROAS): Jumped from 2.8x to 6.1x
  • Leads: Generated over 420 qualified leads

Conclusion

With Zebra Techies Solution’s strategic Pinterest Ads management, Victorian Bali Spa experienced a significant boost in engagement and lead generation.