CASE STUDIES

Zebra Techies Solution( ZTS)’s Data-Driven Instagram Ads Expanded Saudi Visa Online’s Global Reach

  • Client Saudi Visa Online
  • Company Saudi Visa Online – A platform offering simplified Saudi Arabia visa application services for travelers worldwide.
  • Goal To generate high-intent traffic and improve ROAS by targeting business professionals and frequent travelers

Challenge

Saudi Visa Online was unable to effectively convert international travelers through Instagram despite having a good, user-friendly website. Ads were poorly targeted, with creatives lacking engagement, and a system to track conversions was not put in place, leading to low engagement rates and poor return on investment.

Solution

Solution by Zebra Techies Solution (ZTS):

Building upon our long-term partnership, we developed a comprehensive Instagram advertising strategy:

  • Integrated conversion tracking tools to accurately measure user actions and enhance campaign efficiency.
  • Designed scroll-stopping visual content, such as reels and multi-image posts that showed the platform’s user-friendly visa process.
  • Deployed AI-driven ad targeting to reach audiences actively planning travel to Saudi Arabia
  • Continuously monitored campaign metrics to fine-tune audience segments and creatives for better ROI over time.

Results

Results (within 6 months):

  • Achieved a 2.5x increase in qualified leads from Instagram ad campaigns.
  • Improved ROAS by 45% within three months
  • Achieved a 35% drop in cost-per-click, leading to higher ROI
  • Noticeable surge in user engagement and traffic, resulting in improved conversion outcomes.

Conclusion

By leveraging strategic ad approaches and data-driven and AI-powered ad campaigns, the expert team of Zebra Techies Solution( ZTS) delivered real results for Saudi Visa Online, leading to more leads, stronger ROI, and global recognition.