CASE STUDIES

ZTS Boosted ROAS for Pakuranga Pharmacy with Precision Campaign Strategies

  • Client Pavan Kumar Puli
  • Company Pakuranga Pharmacy- a leading New Zealand-based pharmacy offering a wide range of health and wellness products through its e-commerce store.
  • Goal The client’s goal was to achieve higher sales and maximize Return on Ad Spend (ROAS) through tailored digital marketing efforts.

Challenge

In a competitive digital pharmacy market, Pakuranga Pharmacy aimed to outperform key competitors and significantly increase its ROAS while scaling e-commerce sales through innovative, data-driven campaigns.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution executed a comprehensive, multi-layered strategy:

  • Campaign Optimization: Audited all existing campaigns, updated keywords, paused low-performers, and realigned budget and bidding.
  • Competitor & Market Research: Benchmarked top pharmacy advertisers to refine keyword targeting and ad messaging.
  • Creative Enhancements: Designed AI-powered headlines, high-conversion visuals, and short videos using Google Ads’ creative suite.
  • Conversion Tracking Fixes: All broken or misconfigured conversion actions were resolved to reflect real business metrics.
  • Search & Performance Max Campaigns: Targeted promotions for bestsellers like Omron BP Monitors and Alpine Silk Products, with seasonal campaigns around key holidays.
  • Landing Page & Website Revamp: Improved CRO with better product categorization and refreshed banners to build trust.
  • Merchant Feed & Ad Compliance: Fixed disapproved products and synced product feeds for better ad visibility.
  • Strategic Google Collaborations: Adopted Google’s recommended bid strategies and performance insights.
  • Data-Driven Decisions: Regular A/B testing and performance reviews were conducted to refine campaign direction.

Results

Results (Oct 2024 – 22nd May 2025):

  • Total ROAS: 795.71%
  • Total ROI: 695.71%

Conclusion

We used a performance-focused strategy that helped Pakuranga Pharmacy achieve exceptional returns through AI-enhanced ad management, positioning the brand for long-term digital growth in New Zealand’s competitive pharmacy space.