CASE STUDIES

ZTS Delivered Qualified Leads for a Niche Mineral Rights Service

  • Client Mr. Doug Miller
  • Company Mineral Rights, a specialized business focused on helping clients with mineral rights consultation and selling their oil and gas rights and royalties.
  • Goal The client wanted to drive a high volume of quality leads, with a primary focus on direct phone calls from interested prospects.

Challenge

The campaign faced a unique hurdle like limited keyword volume and low general awareness of the service. Traditional search behavior didn’t align well with the niche offering and that makes accurate targeting and intent filtering especially difficult.

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution adopted a focused, results-driven strategy:

  • Multi-Format Lead Campaigns: Rolled out Google Search and Call-Only campaigns to reach users at varying stages of the decision-making funnel.
  • Aggressive Negative Keyword Strategy: Implemented an extensive list of negative keywords to filter out irrelevant traffic and minimize wasted ad spend.
  • Ad Copy & Keyword Optimization: Continuously refined keyword variants and ad messaging to better match high-intent queries.
  • Conversion Tracking: Monitored lead behavior closely to identify genuine conversions and refine targeting strategies accordingly.
  • Iterative Testing: Used data from early campaign performance to guide adjustments in bids, ad copy, and landing experience.

Results

Results (within 6 months):

  • Conversions (Leads): 382 within 6 months
  • Conversion Rate: 6.65%
  • Direct Phone Calls: 315 within 6 months

Conclusion

Through smart keyword filtering and campaign structuring, our team at Zebra Techies Solution helped Mr. Doug Miller generate high-quality leads for a niche service in a low-volume search space to turn a difficult targeting challenge into measurable success.