CASE STUDIES

ZTS Helped Hope AMC Riyadh Overcome Ad Policy Challenges to Generate High-Quality Leads

  • Client Amal Tolba
  • Company Hope Medical Center – A Riyadh-based multidisciplinary therapy center offering specialized pediatric and rehabilitative services, including ABA, SLT, OT, PT, and intensive therapy.
  • Goal The client wanted to generate a steady volume of high-quality leads for key therapy services despite ad policy limitations and rising competition.

Challenge

  • Limited budget on high-intent keywords due to elevated CPCs driven by market competition.
  • Strict health advertising policies restricted keyword use and ad approvals for core services like ABA and physiotherapy.
  • Frequent ad and keyword disapprovals; match type changes also triggered policy violations.
  • Inability to track phone calls hindered clarity on lead quality and attribution.
  • High volume of irrelevant inquiries including- Home session requests (SLT); Adult therapy interest (SLT); Out-of-city service inquiries (PT, OT, O&P, SLT); Post-stroke rehab (PT); Job queries (ABA) and Diagnostic and psychological service requests (SLT, OT)

Solution

Solution by Zebra Techies Solution (ZTS):

Zebra Techies Solution implemented a compliance-aligned, data-driven strategy:

  • Campaign restructuring with refined negative keyword lists.
  • Smart keyword and match type adjustments within policy constraints.
  • Competitor campaigns targeting brands like NAPA, ADELI, and Euromed.
  • Optimized daily budgets and bid strategies for high-priority campaigns.
  • Localized bidding focus on Riyadh and ad copy customization.
  • Launch of YouTube video campaigns for broader compliant visibility.

Results

Results (Last 6 Months):

  • Leads (Conversions): 1,150
  • Conversion Rate: 5.6%

Conclusion

Through strategic campaign structuring, refined keyword targeting, competitive benchmarking, and ongoing optimization, Zebra Techies Solution successfully enhanced the quality and volume of leads for Hope Medical Center.