I take clear exception to many who recommend lengthy content for their web pages and for promotional purposes. In the opinion of many avid readers, lengthy content on the web has a turn-off impact. Readers tend to leave a content area in a huff when that starts degenerating into harangue, repeating a point twice or thrice or more than once, without requiring their repetition. Crisp, concise, terse, and pointed content cuts a deep mark inside the readers’ mind instead.
Picture about minimum and maximum content strength is very much confounding and misleading. When a school of experts delineates a picture of wordy content stuffed with keywords and opines of them to be traffic thunder, the other school of experts draws it to be ‘crispy and crunchy’ dotted with pictorial and statistical details. My view may be interpreted as cynic but I must prefer to be going through a middle aisle, which leads to present a subject (sic) precisely, tersely and concisely with no degeneration from relevancy of the environment in order to ensure ultimate satisfaction of readers’ or users’ experience.
Crux of content has to top the head area of a page so that readers’ attention is drawn quickly to the moot point and they do not intend to leave the page in a jiffy. You know Big Brother watches and monitors over every point of traffic entry and exit across the web and across over 3 billion websites and related pages. Shorter stay, longer stay, eager activities or purposeful ones- everything is analyzed to their subtlest detail. Accordingly, prize and penalty are served to the web pages and their linked texts directing to and fro. While doing it, robots zero-care about whether webmasters would like their self-imposed monitoring activities or not.
You may call it a hegemony attitude, but the onus of giving a site its right due (here it is web exposure) lies with them. So, they have the right to do it. If you don’t want, you have to stop promotion of any kind and let the site do what it can do in its capacity. You can’t do it, as content, both text and image, can fuel buying interest of web visitors. And, it starts with the first sentence or more precisely, with the opening words of a web page.
To gear up an effective content means to easily convert a visitor into a buyer. This opinion often conflicts with many SEO professionals who root on longer copy wherein stuffing of many keywords becomes easier and convenient. No doubt, it is. But, does it guarantee satisfactory reading experience? I’m dead sure web-readers dive into a copy or a web page when it opens with interesting contents and effective to their search nature, which naturally can encourage them to dive further into the site. As people nowadays suffer from little-time-mania, focus of web content presentation has to be on how to say long speech in a single word and interestingly. For instance, turn a 500-worded promotional statement into a 200/250-worded statement.
Few points to remember:
· Don’t ramble.
· Write tersely and precisely.
· Use punching words, action words.
· Use long-tail keyword or give little care about keywords only.
· Promote content across social media platform and draw Social Signals.
Various tests and researchers have found out that long copy converts visitors into buyers significantly lower than short copy. While a long copy performs 38% better, the contribution of the short copies has been significantly 66% higher. More to say, negative impacts on businesses are conspicuously missing while short copies take up the task of promotion. Does this post inspire you anyway? What way about content writing would you take to after reading it?