Dental SEO in a Post-Pandemic World: Strategies for Recovery and Growth

COVID-19, coronavirus, pandemic, lockdown - oh my god! It's hard to believe we just got through such a dangerous phase. No one wants to experience something like that again. And, dental practices were no exception. 

Studies suggest that approximately 71% of people prefer to look for a dentist online before they even decide to schedule an appointment. So, it’s pretty clear that - those days are gone when businesses just needed to inform about their listed services and expect customers to come running. Now, it's all about building trust and showing you really care. Organic traffic boasts a 3.5% conversion rate, second only to referrals

 

Think about it - people are worried. The pandemic has taught them the toughest lessons in life - now people value hygiene like never before. They want to know they're safe when they come in for a cleaning or filling at a dental clinic. They need to feel confident that your facility is taking every precaution to protect their health.

 

And, one thing more - this pandemic also taught we should never take our lives for granted. There’s no guarantee the people of the earth will not see another pandemic. 

 

However, if you know how to strategize your dental SEO efforts after the pandemic, then you can be assured of the fact that your business will survive the next pandemic too.

 

So, how can you do that? It's all about clear, honest communication. You need to show patients that you understand their concerns and you're addressing them correctly.

 

Yes, we know - it's a lot to juggle. But here's the good news: strategic dental SEO marketing can help you navigate these tricky matters. The thing is - it's not just about getting found online anymore - it's about conveying the right message when people do find your dental facility.

 

When you focus on building trust and emphasizing safety, you can actually come out of this stronger than ever. Your patients will appreciate your efforts and you'll stand out from other practices.

 

Strategies for Dental SEO for Recovery and Growth after the Pandemic( and survive another one)

 

1. Optimize Your Website for User Experience

 

A user-friendly website is what you need right now. You need professional assistance to make your website super easy to navigate, mobile-friendly and fast-loading. Here’s a few tried and tested strategies you can apply -

 

Online Booking - Yes! Don’t forget to implement a simple and efficient online booking system on your site. You don’t know how magical it is that allows patients to schedule appointments online at their flexible times. 

 

Patient Portal Access - This is something that will add uniqueness to your site. You need to integrate a patient portal where patients can access their records, treatment plans and easy communication gateway with the team.

 

Clear Call-to-Actions (CTAs) - Don’t fall for complicated CTA. Make it clear and compelling. Your CTAs will guide visitors towards booking appointments, a list of treatments, contacting your office, and so on.

 

2. Showcase Safety Measures

 

Safety is paramount in the post-pandemic world. So, you need to highlight your commitment to safety to your patients. 

 

You can do this through these steps:

 

Virtual Office Tours - Create virtual tours of your office at your site. This unique thing will help you confirm that your dental facility follows safety protocols and hygiene practices. This reassures patients before they visit.

 

Safety Certifications - You can display any certifications or recognitions related to your safety measures at your site. This is a powerful tool to add credibility and build trust.

 

3. Value Local SEO

 

Always value local dental SEO. This is your key to attracting patients in your vicinity. Researches reveal that roughly 46% of all the searches performed on Google are actually local and here the users use keywords like- ‘how do I find the best dentists in my location,’ ‘dentists near me,’ and so on. You can use the below strategies can be put into practice to improve the local search engine ranking results -

 

NAP Consistency -  First, one requires to ensure that their Name, Address, and Phone number otherwise called NAP consistency are well maintained and properly aligned across all online platforms and directories. 

 

Google Business Profile (GBP) Optimization - You may already have a GBP profile.  But are you sure that your GBP profile is filled with the necessary and up-to-date information? Do you have high-quality photos and regular posts? If not, do it! You can use Google Posts to share updates, promotions and simple dental health tips.

 

Localized Content - You should invest in creating some valuable blog posts and web pages that are focused on local events, community involvement or any kind of regional dental issues. This step helps boost local relevance and search rankings.

 

4. Content is the King

 

Content is the chief part of the SEO endeavor. It is not just about frequency - your content should have quality and relevance. Otherwise, despite giving effort and time, your content will not pique interest among readers or build impressions on patients who need dental care. 

 

You can Consider these unique content ideas:

 

Case Studies and Success Stories - Yes! This is the big savior. You need to showcase detailed case studies of successful treatments. And, here in your content, you can include before-and-after photos and patient testimonials. Trust us, successful case studies never fail to build credibility and demonstrate expertise.

 

Interactive Content - You can craft some interactive quizzes, infographics, and videos that can educate patients on various dental health topics. People will find them engaging and often share those with others. 

 

Webinars and Live Q&A Sessions - Taking about dental practice and not mentioning hosting webinars on dental care topics and live Q&A sessions on social media platforms - totally unfair. You can check all the top dental care facilities are already doing this. 

 

5. Use Social Media Precisely

 

Social media is a powerful tool - giving you a super easy way to connect with your community. You should have a dedicated business page on Facebook, Instagram, X, Thread, LinkedIn and YouTube. 

 

Here are some advanced strategies:

 

Educational Campaigns - What you can do is to launch educational campaigns that focus on common dental health myths. You can also have campaigns on preventive care tips and some treatment options. You can use a mix of posts, stories, and videos.

 

Patient Spotlights - Another good thing is - featuring patient stories and testimonials, of course with their permission. You can highlight their journey and the positive impact of your care.

 

Other Tactics: You can run contests, polls and challenges that encourage followers to engage with your content and share their experiences.

 

6. Monitor and Adapt Your SEO Strategy

 

SEO is dynamic and it requires continuous effort and monitoring. Meaning, you can not expect results overnight. SEO takes time but gives you long-lasting results. If you want your site to hold the top rank on search engines, you need to regularly update your SEO strategies and choose advanced techniques, like -

 

SEO Audits - You must conduct regular SEO audits to identify and fix issues. For that, you can use tools like SEMrush, Ahrefs, and Moz to get comprehensive insights.

 

Competitor Analysis - You must keep an eye on your competitors - especially their SEO strategies and performance. Analyze their strengths and weaknesses - and this will help you refine your own approach.

 

Algorithm Updates - Yes, for businesses undergoing the Algo game is quite tricky. You can hire a top SEO agency specializing in the dental domain.  They can help you stay updated with the latest search engine algorithm changes and adjust your strategy accordingly. 

 

7. Build Relationships with Local Businesses

 

Collaborating with local businesses is another way to survive even in the toughest time. Plus, it also enhances your visibility and reputation. 

 

You can consider these partnerships:

 

Health and Wellness Events - You can partner with local or popular gyms, or health clubs to host joint health and wellness events. And, you can make videos of these events and then share them on different social media platforms.

 

School Programs - Another good idea is to collaborate with local schools to provide dental health education programs. This actually positions your practice as a community-focused entity. Parents generally develop trust in your dental service.

 

Cross-Promotions - Alternatively, you can pair up with local businesses for cross-promotions. For example, there is a famous local pastry shop that could offer discounts to your patients and you could do the same for their customers.

 

Final Words

 

All the dental practices that want to get the most out of the SEO strategy as efficiently as possible will need to collaborate with the best SEO company in India. Hiring one of the reputable SEO service providers in India such as Zebra Techies Solution - ZTS can actually yield better results at a competitive price.

 

Zebra Techies Solution - ZTS SEO services are of high standard and are provided internationally for an affordable package price range of $250-$5000 monthly. The trained SEO specialists, content writers, web designers/developers, PPC analysts, and marketing specialists of our team apply the state-of-art software, tools, and techniques, as well as, tested strategies to ensure the best SEO outcomes. There are weekly and monthly reports to assess the effectiveness of the site to help keep track of its performance.

 

Dental SEO strategy is not a short-term process and involves the investment of time and money. Thus, the need for Dental SEO is especially crucial when it comes to post-pandemic business revival and development.

 

So, don’t wait anymore! Visit our website to discover more about our services! Or, book a call to talk to one of our experts right away! Get a free website assessment!