Authorship markup mandates linking websites to Google Plus profile page for all webmasters. Unless doing it, wait and watch to suffer the loss of page ranks you are presently having. Despite this clear message from Google, many webmasters are still indecisive whether they should use Google+ or not!

Incorporating Google+ into the social media marketing strategy means you are starting to raise brand awareness and generate leads. Prospects of achieving benefits don’t end here only. Here are more reasons as to why using Google+ would be a worthwhile tool to use for achieving success.

As per the Global Web Index study, Google Plus is presently having over 359 million of monthly active users and the number is increasing dramatically! It is a market of huge dimension you can’t just imagine to measure and this market you can’t just afford to avoid. Moreover, this makes the social network the second largest of all social media platforms.

Google+ activity does affect SEO directly. When the recent Google algorithm updates pointed out the importance of all social media networks and related activities as important factors in determining your Google search ranking, Google treats your G+ content as another website page. In fact, when it comes to doing SEO and SMO, Google Plus content trumps content on any other social platform.

Who is on Google Plus? If these two factors are sufficient to substantiate that you got to be on this social network, it is important to have an objective for joining any social media platform. It means get your target market to visit your website and become leads.

By practicing social media optimization strategies, you must tend to see a significant increase in traffic to our website from Google Plus since the platform got a major facelift.

Want to know specific demographic statistics on Google Plus? You should know that 63% of its users are male. Most of them are from the United States and tech savvy.

How would you begin with it? First, you need to complete your profile. Know that the more information about you and your company you supply to the Google+, the more transparent you tend to become. Ensure all of your information are correct and make no error about hours, address, etc. Make the best use of the description section, where you can use some significant keywords, describe the products and or services your business offers, and highlight those which make your business unique. Use the larger photo space on G+ to its full and try to get the most out of that retail space.

Take a look around and get similar industry experts join to your circle and allow them follow you. Share and review your content to make yourself familiar with the way the platform is mapped out. Share unique and specific contents with people looking for niche contents.

Start segmenting your circles and influence people in your circles by sharing worthy contents with them.

Avoid not to join communities. Find groups dedicated to very niche topics on G+ and check them if they have sufficient followers. Check their profile also to know if engagement with them will be fruitful or not.

Posting Best Practices:

· Remember to delete the link in the copy.

· Add relevant hashtags. (Google+ will even remind you if you forget this step!)

· Always post with a comment or question encouraging further engagement.

· Respond! When people do further engage with your post make sure you engage back.

· Avoid sharing the same piece of content with the same context in a community and with your circles. What you post in communities will show up on your Google+ company profile page already.

These are the basic guidelines you need to understand to get your business up and running on Google+.