Optimizing a site with a set of toothless keywords is like writing content in vacuum. Both of them play as a spoilsport in the process of website optimization and increasing conversion rate through CTRs on SERPs. Getting a site ranked on the top page of Google through toothless keywords reflects no impact on the conversion rate increment. Site may be visited by volumes of traffic, but may tend to fail converting traffic into buyers.
Approach an SEO company for site analysis and preparation of a list of potential keywords, they will most often come out with the one consisting of a set of keywords which will be said to be potential for organic revenue earning. In reality, such a list is often found to be containing keywords which have no edge nor competitive focus. As a result is used by only a handful of webmasters. Since used by less, hastened to hike rank by higher times – oftentimes, to the top page within a short span of time.
Challenges to select a right set of keywords for a website depends on how keyword selection strategy is followed. Unless logic is applied, the effort will reflect pointlessly with respect to increasing conversion rates, which is the goal of every webmaster. So as to purpose to achieve a hunky-dory goal at your online business, prepare a set of card-sharp keywords, which can cut on both sides – driving in traffic in volume and converting maximum of them into buyers.
Worried about how to come out with it? It may seem to you as using sledgehammer to crack a nut. Even more, you may also be cursing me, saying that preaching is easier than practicing. Agreed. But, a set of potential keywords might give you a shot in your arm to wade through high competition of the web world. A cursory reference might give you a head-up about the relevancy of this suggestion.
Consider an example of a set of 50 keywords for a website. Of them, 16 keywords are showing up on the top page of Google when 20 of them are on either first two or three pages while the rest are nowhere to be found. In most instances, the rest consists of the very important keywords which have the highest competition rate. Quite naturally, doing business with resting on those top ranking keywords will render no fruitful results at all. The present results you are getting: higher visits, but much lesser conversions you’re your expectations. Unless conversion is served up through keyword optimization, why will you then go for SEO Company services?
Let’s know how to premeditate a kickass keyword strategy. It’s simpler to do than dealing with. Start it with using organic search reports in the Google Analytics and glean a strong set of keywords which can generate higher volume of traffic and conversions. Keep in mind here the difference between the branded keywords and non-branded keywords. We’ll focus on the latter part of keywords.
Step one: Choose keywords which drive in Higher Traffic and Higher Conversion Results to your site. Tweaking these keywords to the top pages through organic optimization process could be like pulling teeth. To do it, you must require pulling out all the stops. Class of these keywords could be expensive for PPC or pay-per-click advertising. Maximize number of internal linking through video and image optimization, and implementation of rich snippets as meta-description to enhance CTR from SERPs. Select very few number of keywords of this category, which has more than 1000 visits and conversion rate more than 1.5%
Step two: Choose keywords which drive in High Volume Traffic and Low Converting Keywords to your site. This class consists of keywords which can increase volume of traffic, but may tend to result in lower conversions. To do it, create targeted landing pages, promote videos, implement test elements like images, copy, headlines, and call-to-action buttons for conversion or lead generation goals. This category of keywords has more than 1000 visits and conversion rate less than 1.5%
Step three: Choose Lesser Traffic Driving but High Converting set of keywords in this category. This category should contain largest number of keywords compared to the numbers of keywords in category One and Two. This category should include keywords which have less than 1000 visits and conversion more than 1.5%. In order to achieve goal, attempt to create targeted paid search campaigns to redirect traffic to them, focus on visitors who once visited your pages, promote product or service awareness through email marketing, launching discount codes, giveaways, etc.