Enhancing Digital Success for a Leading UK-Based Jewelry Business: An SEO Case Study

Being one of the leading digital marketing companies in India, we at Zebra Techies Solution (ZTS) have been providing top SEO services for over 12 years across various industries worldwide, including the jewelry industry. In today’s blog, we will share one of our top SEO case studies on a renowned UK-based jewelry retailing company, Glimmer & Gleam. It will provide you with an overview of how our team works and meets the criteria of our clients by overcoming the challenges related to digital platforms. Let’s begin. 

Client Overview

Glimmer & Gleam is a premier and renowned jewelry house in the UK. Although their physical market has great customers while having a user-friendly website to reach out to more and more consumers, their poor online presence keeps failing them to drive sales on digital platforms despite their amazing range and collection of trendy jewelry pieces. After giving their best shots, they contacted us for SEO services for their jewelry store for better lead generation for their online website. 

 

The Challenges and Issues to Resolve 

When analyzing the website of Glimmer & Gleam, our experienced SEO experts identified some pressing issues, including:

• Poor lead generation

• Lack of engaging content with scattered details, which was not adequate to get enough consumers
• Low conversion rates as most visitors might leave the site before making any purchase (probably due to insufficient content not providing details). 

• Poor online visibility

 

Our Approach

After our thorough analysis, we started an in-depth SEO audit and planned strategies accordingly for further implementation and effective results. For instance:

White-Label SEO Services

Our approach began with tackling the low online visibility of Glimmer & Gleam, where we implemented our innovative white-label SEO strategy, including:

• Local SEO for Organic Search Rankings, where our team conducted extensive keyword research thoroughly and selected high-value search terms relevant to their business. We targeted the on-page elements, like site descriptions, meta titles, header tags, and much more.
• Then, we moved towards creating robust backlinks from reputable websites relevant to this industry, following the latest jewelry fashion, to drive more traffic to the site and boost the domain authority.
• Our SEO team then took into account the technical issues, related to the site speed, crawl errors, and, of course, mobile optimization. We focused on boosting the loading times of their site and ensuring that it would be user-friendly, especially for smartphones, necessary for search engine ranking and better user experience.

Conversion Rate Optimization

We started with conversion funnel analysis to address the drop-off points so we could improve not just the conversion rates but also sales. After identifying the issues, we prioritized improving user experience, from the landing page to purchase. From streamlining the checkout process to enhancing usability features and aesthetic appeal to simplifying navigation to ensure easy-to-find products, we had everything covered. 

 

Lead Generation

For faster and better lead generation, we implemented a targeted Pay-Per-Click (PPC) advertising campaign strategy, where our PPC team designed highly targeted ad campaigns through various social media platforms and Google Ads. Our advertisements involve visually appealing creatives and ad copies to attract interested consumers. We made sure that our ad campaigns could reach every individual, whether they were looking for luxury gifts or simple engagement rings. Our experts also conducted A/B tests to ensure which ad variations were effective enough to optimize better return on ad spend (ROAS) and higher click-through rates (CTR).

Content Marketing

As we have mentioned before, Glimmer & Gleam’s website did not contain information to attract and retain customers. So, we implemented our content marketing strategies to boost engagement with potential customers and improve online visibility, including:

• Improving visual content with high-quality images and videos integrated into their social media channels and website
• Launching a blog section featuring fresh and relevant articles on buying guides, the latest jewelry trends in the UK, care tips, and much more
• Developing innovative and effective social media strategies, such as a content calendar for Pinterest and Instagram for promotions, stories, and posts to engage more customers and drive traffic

Final Results

All the SEO strategies that we implemented for the website of Glimmer & Gleam returned with impressive results, from increased organic traffic to boosted conversion rates to enhanced leads and brand presence with customer engagement. Glimmer & Gleam ended up with remarkable business growth within the next six to seven months. 

In a Nutshell

At Zebra Techies Solutions (ZTS), our efficient team of SEO and PPC experts addressed all the challenges related to this website of Glimmer & Gleam with a holistic approach and provided impressive outcomes through amazing SEO strategies, including white-label SEO, targeted PPC ads, conversion rate optimization, and content marketing.

So, are you ready to connect the best digital marketing company for your jewelry business? Reach out to us today!