Future-Proofing Your Brand: Insights from Leading UI & UX Design Experts in India

So, you're scrolling through your phone and suddenly, a particular app catches your eye. Why? Because it looks sleek and intuitive and before you know it, you're hooked. Just like magic! But, there’s a great UI((User Interface) and UX(User Experience) design behind the app that does the magic. 

The surprising statistics claim that around 94% of the initial impression that users get about a website/app is because of its design. And, this same percentage of individuals also believe that a website speaks for the brand's reputation and the brand comes from how its website looks. And, it's exactly what can set a brand apart in today's digital jungle.

We have India's brightest minds in UI and UX design. These design gurus shared some meaningful insights on how to future-proof your brand by following the best UI and UX design strategies. 

Let’s Understand Why UI & UX Design Matters So Much

The first thing is to understand what UI and UX design is. When we talk about UI, it chiefly focuses on the visual elements that users interact with, visuals like buttons, icons, or the overall layout. And, UX, on the other hand, is about the overall feel of the experience. So, UX is the entire journey a user takes while navigating a digital product. And, studies suggest that increasing the UX development cost by 10% can bring around an 83% increase in conversions.

UI & UX design, in short, is a seamless interaction between the user and the product. Good design = better leads + better user engagement + higher conversion rates. And, this is what makes a brand impactful and a prominent name in the present and even in the future.

Now, take a look at the key insights from India's Leading UI & UX Experts

User-Centric Design

Our Indian UI & UX design experts, with their years of experience and expertise, prioritize the importance of user-centric design. Meaning, that a brand needs to think about the needs, preferences, and behaviors of users at every stage of the design process. The clear strategy is to make the design so appealing that it speaks directly to your target audience.

That’s why user research is a must. And, how to do that? Asish, one of our experienced UX experts, suggests, "Brands need to conduct surveys, interviews, and usability tests to understand what their audiences want. Based on this data, they can create such personas that truly, you know, represent their ideal users, plus tailor their entire UI and UX strategies to meet these specific needs."

Mobile-First Approach

Smartphones are already dominating the whole thing, they even surpass desktop users. So, brands need to pay attention to the mobile-first approach. UI & UX designers start with the mobile design before scaling up to larger screens. So, the core functionalities and user experiences are optimized for the most commonly used devices.

Responsive design is very important here. Your website/app should automatically adjust to different screen sizes and must offer a consistent and user-friendly experience across all devices. This adaptability makes a brand future-proof as it meets the ever-changing digital landscape.

Yes to Minimalism

UI & UX design is not a portrait design, here less is often more. India’s top UI and UX experts suggest that minimalistic design brings the feel of simplicity and functionality. And, this engages users. UI should be a clutter-free interface and reduce cognitive load. So, it makes it easier for users to navigate and find what they need.

Rishav, another UI expert said “Minimalistic designs load faster, so it is an advantage because it drops bounce rate. I have seen that with time, our attention spans are getting shorter so, faster load times are actually good. And, minimalism finely goes with modern aesthetics and makes a brand contemporary and appealing”.

Performance and Speed

Brilliant design, but the website is still not performing well or slow…. Worst thing ever! Your users will quickly lose interest and leave the site or the app. Leading experts in India always give importance to optimizing website and app performance. Now this performance means reducing load times, optimizing images, and smoothing interactions. Reducing load times means you need to compress and optimize images, minimize code, and leverage browser caching. Plus, you need to improve server response times and use Content Delivery Networks (CDNs) for faster delivery of content to users around the globe. 

A high-performing digital experience hooks the users and positively impacts SEO rankings. Google(search engine) considers page speed as a ranking factor -  so, a fast website = improves visibility + attracts more organic traffic.

Trends and Tech

Yes, every day there are new design trends and technologies. And, to future-proof your brand, there’s no shortcut. You need to stay updated with these changes to stay relevant. So, adopting dark mode, using micro-interaction, enhancing user experience, integrating AI for personalized experiences - you can’t say no to them, but to adapt to them!

But the real game is to make your brand unique even if you follow the trends and techs that others are following. Experts here suggest focusing on trends that are beneficial for usability and engagement rather than those that are simply aesthetically pleasing. And, don’t hesitate to try out the advancements like AI, AR, VR and voice interfaces to understand which one works for you.

Feedback Loops

User feedback is so much needed for continuous improvement. If you think your website design is super and there’s no more work to do, you are making a huge mistake. 

Aman, our head UI & UX designer from India, said this “ Give more and more importance to integrating feedback loops into the design process. And, this feedback is not a one-day job. It means regularly collecting feedback from users and making necessary changes based on their suggestions”. He also added “ A brand that actively listens to its users and also makes changes keeping the suggestion in mind, often becomes successful in building a strong reputation and long-lasting relationships”.

One More Thing to Do

Make sure your digital products(like websites, mobile apps, software applications, online platforms, e-commerce sites, digital media) are accessible to even people with disabilities. Follow the Web Content Accessibility Guidelines (WCAG) because it will ensure your website or app is inclusive and also user-friendly. And, don’t forget to add these individuals with different abilities in your testing process to spot and remove any barriers they might face.

Final Words

Future-proofing your brand needs a solid and more of a one-of-a-kind strategy that works for you. 

Taking professional assistance from experienced UX and UI designers and developers will help you win this game!

We are India's leading UI and UX design companies. Charges are so affordable here! Our UI and UX design services include responsive website design, UI and UX Audits, User Research and Analysis, Content Strategy and Design, Post-Launch Support and OptimizationGrid Based Layout, HTML5 & CSS3, Responsive Outline, Using SASS Concept and more!

The team is available 24/7. Book a free consultation with one of our experts or start a Live Chat.