The digital platform is the 21st-century era most predominant podium for effective marketing and promotion of a business. People use various kinds of strategic tricks and tactics to establish a notable brand identity on the digital platform. Mastering this platform is an ever challenging task that requires remaining up-to-date with the latest online marketing innovations and techniques. The top digital marketing companies in India use innovative strategic processes to combat the ongoing challenges of the digital platform. The most trending tactics used by the users very often is the 404 error. The 404 pages are non-existing pages that Google does not recognize.

When you witness a 404 not found, regardless of whether it is a default 404 or a custom 404, Google do not recognize it. Since the 404 pages are not recognized by Google, they are beneficial and important from the user perspective. These 404 pages help you to get the lost visitors on your website. As per the Google Quality Rater Guidelines, users ask raters to look at the inner material of a 404 page, whether it is of any use or not and rate it accordingly. Since for Google, the 404 pages does not exist, users easily use these pages for their promotion works as Google cannot throw a penalty on them because of the non-existence of the 404 pages.

Many times, a lot many websites tend to create high-quality custom 404 experiences. Since, they want to help their users. This is something that these websites intentionally do to help their users with higher quality 404-page experiences. This also enables these websites to ask their quality raters to look for and rate, when they are doing their ratings. As per the strict SEO perspective, if your 404 page returns a 404, then that means Google does not recognize the internal content of the page.

It’s worth nothing to link a site with 404s as that does not help a site from the ranking perspective. Since the 404 pages remain unrecognized by Google; there is no chance of Google penalty of any kind. It has been noted by Google that the majority of the 404s aren’t the fault of the site owner.