Google Shopping Ads to Achieve 100% ROAS: How It Works?

In today’s eCommerce businesses spend a large portion of their marketing budget in Google Ads campaigns. Google Ads are the best tool to reach your target audience, boost website traffic for your new ecom business, and embark on the journey from bootstrapped to big settled brand. In fact, with an effective Google AdWords shopping campaign, eCommerce brands can gain a huge part of their revenue, up to 100% ROAS (Return On Ad Spend). Wonder how? Let us tell you.

How Google Ads Help to Achieve 100% ROAS (Return On Ad Spend)?

Maybe it is a bitter truth, but even when you have a fantastic product or an enticing eCommerce store, you won’t get a single customer unless there is a perfect visual advertisement to showcase your product, like an image, price, store name, and title. It will grab the attention of your existing customers while alerting new ones to what you offer. Here’s where Google shopping Ads come into play.

Now, ROAS, or Return On Ad Spend is a grail for any business owner who spends on Google Ad campaigns to fetch website traffic and draw the attention of consumers. After all, this grail measures the overall revenue you generate for every penny you have spent on these ads. Of course, while gaining 100% ROAS sounds unrealistic, effective Google ad campaigns can actually bring your eCommerce business to that level and achieve this unbelievable growth. Here’s how Google Ads do so:

Creating visually appealing ads:

When you want to create a lasting impression on your customers, your products must have a visually appealing image. It’s the first thing people notice, leading to increased click rates. Using Google Ad campaigns, you can showcase your products to your customers through visually appealing advertisements in their best form. 

Dominating search results:

If you notice, the shopping ads for most products usually appear at the top of search engine result pages. As a result, it draws the attention of customers by representing them in the limelight, increasing brand visibility that makes your products stand out among competitors. 

Laser-targeted audience:

Google shopping ads are designed for specific target audiences based on their queries. In this way, your customers can reach the products they are actively looking for. Similarly, they reach the products you sell, which drives up the chances of conversion.  

Data-driven optimization:

Leveraging advanced Google Ads technology, you can have in-depth insights into your campaign performance while tracking conversion and click rates. Overall, you can ensure that you have achieved 100% ROAS. When it’s not, you can recreate your strategy to boost the returns. 

Bonus Tip:

A target ROAS bidding strategy used for tracking conversions can help you get the maximum return on investment instead of just the conversion volumes. These target ROAS campaigns are automated bid strategies for Google AdWords. According to Google, the best way to calculate the target ROAS is: Return on Ad Spend = Revenue/Ad Spend x 100. 

From Startup to Big Settled eCommerce Business: A Case Study

Let’s look at an example of how effective Google Shopping Ads have been proven for one of our clients— Mahmayi Office Furniture. At first, it was a starup business settled in the heart of Dubai, UAE. They stocked high-quality office furniture with a great collection of ergonomic chairs and desks and an easy-to-access website. Still, they found it difficult to drive website traffic and traction.  

Then, they connected with us, and we recommended Google Ads campaigns. These targeted campaigns included enticing pictures of stunning office desks and chairs, safes, shelves, and much more, along with detailed descriptions of products and competitive price listings.  It allowed their business to reach top business entrepreneurs interested in transforming their corporate workspace, leading to high click conversion into sales. 

We ensured that their ads reached the right target audience, and over time, they achieved 100% ROAS in revenue, taking them from a startup to a settled Big ecom brand. 

Where to Turn for Google Shopping Ads

Look no further than Zebra Techies Solution (ZTS) for Google Ads campaigns to achieve 100% ROAS (Return On Ad Spend). We are the leading e-commerce development services provider in India. Our eCommerce development experts will ensure exceptional results through Google Ads, from showcasing products in a visually appealing way to reaching high-intent shoppers. With us, you can rest assured that Google Ad campaigns will surely fuel long-term e-commerce growth for your business, including brand awareness, increased revenue, customer acquisition, and more.

So, why wait? Connect with us now and let your business take flight!