If Pay-per-Click advertising campaign is on your mind nowadays and it is still in your planning stage, let’s start with selecting right set of keywords. Making a list of right keywords should be the first step and an important part.
Begin it with noting down the words and phrases potential customers might usually tend to use to find you. Most of the internet marketing experts would advise you to do so. The ball has to roll out with identifying your business category and your specific products and services. Then, by ensuring that the terms are used on your website so potential customers get to find them when they get there.
In PPC advertising campaign, keywords’ selection involves a lot of challenge. The shorter the costlier you will come to know while bidding for them. Moreover, page-wise exposure determines costs of keywords. However, long-tail keywords, which have three or more words, are a good idea for they are better targeted and likely cost less.
Google has an innovative semantic search service for their users. It enables users to find words and thoughts having introduced in advance, reducing the labour of users to think harder and apply intelligence. Does it affect the users or not future will witness it?
But, it is found that most often Google does also come up with long-tail keyword phrase hints. In fact, such keywords are also most likely typed in by you when you go on there in search of something. So, it will be the best way to prepare a list of long-tail keywords. In order to do it, think about search queries which users might tend to type in and choose relevant keyword strings from them. If your business focuses on the local market primarily, selecting local keywords is the key and important.
Many times, it is observed that site owners run to use a very common and stereotype word-set which includes in “cheap”, “luxury”, “best”, etc., when they don’t fit in their businesses. It could be an utter irony. Just imagine how the users to the site would feel upon coming to it. For this reason, try to opt out of these search terms prefixing the keyword phrases.
Did you ever see users very often tend to type in interrogative sentences as questions or search queries in the search boxes? At least, 46% search queries comprise this type of search structure. So, when it is a face of fact, don’t overlook it. Include interrogative search queries in to your PPC advertising campaign list. They can also help your ads show up to your target consumers searching for those specific search terms.
Remember that PPC advertising campaign can create buzz and awareness about your business products and services. Concentrate on building positive image and use positive keywords which impact on the audience positively. Identify negative keywords if they are out there. Some examples of negative keywords may be, as said already, “cheap”, “budget”, “discount”. Yes, you may have to use these keywords, but use them very carefully.
And once your campaign is up and running, monitor the results and refine your keywords if necessary.