Do you think search engine optimization is a complex, methodical and important part of any online business? Ask anyone into online business, only to be replied that any website would get buried into the heaps of hundreds of websites without SEO. And, conversions? This will be zero event for such a website. For a website targeting local markets, here are a few local SEO tips, following which any kind of such untoward circumstances can turn around.
While doing a business, whether online or offline, you need to be aware of your customers’ opinion about your business. By knowing them, you can forge trust between one another. Plus, you can also open doors to future customers.
Online users use Google map to get to the nearest outlets for the services/products they need. These results are often separated from Google’s main organic results. Most often, they go by the feedbacks/customer reviews available online. So, it is worth ensuring you provide good business and get favorable feedbacks, which will help boost your business’ online presence locally.
How will you get winning reviews? Consider you are visiting a city and searching for a coffee shop close to you. What will you do then? Quite naturally, you will search on Google for coffee shops around your location. Once you start searching, you may likely to find lots of coffee shops surging on the search engine results pages. Those SERPs may also get you confused, leading to ending up choosing the worst coffee shops. That is totally unwanted. Unless you want it to happen, the better alternative will certainly be to read what other people think of the coffee shops in that area, so you can choose the one who got the most positive feedback.
In that case as a business owner, you should concentrate on reviews on sites like Yelp.com. It plays a major role in local SEO and establishing trust in potential customers. In order to get these reviews, ask your customers to leave a review if they liked your service or product. The more, the better. Anybody can write reviews even if he/she isn’t your customer.
Google gives a thrust of upward ranking to websites which have mentions of their business names elsewhere on other sites. Google counts it as an ‘upvote’ or a backlink to you. They help a business to enhance its trust rating from Google.
Focus on Bing also. Bing also offers services for places of business, which is similar to Google Map/Places. This Microsoft’s search engine allows small and local businesses to be listed on their maps. For small store owners, Bing is certainly a good option. They can add their businesses with multiple locations, which is especially effective for chain businesses like franchises.
Bing Places helps online users from different parts of locality to connect to you. Chances are businesses might get valuable conversions. Do you know you can add up to 10000 locations using Bing Places?
While listing your business on various search engines, Yahoo will also come to your mind. You can list your business here in more than 50 directories and include offers and extra details to encourage click-through.
Besides, you can also start your own blog to dominate local market offline and online and to offer a lot of information. Use right keyphrases to target audience of a specific market. Remember that it’s proven that doing business online in an organic manner has no alternative till date.