If you are spending money for online marketing, you must have used the effective path of social media and it is undoubtedly the best way at present to get maximum visibility. So, if you are getting appreciations along with some added business, why you are not thinking about some effective social media ads.
Some of the encouraging digital marketers are solely engaged to launch some better strategies of social media ads. I have also made a little struggle and have combined these seven strategies that will help you out managing some fruitful social media ads.
Effective social media advertising tips:-
1. Creating Diverse Versions Of The Ad
In case of titles or headlines in buffer blog post, we often practice many variations. The reason is to check which headline is going to work better. In case of social media ads this strategy should be followed and that is to create multiple versions of a single ad.
Whenever a successful social media had is found, it has covered multiple strategies like:-
Testing of different images.
Multiple versions of the ad copy
Better management of targeted audience
So, it may be Facebook or Twitter whenever you are going to launch a post, you must have to check which version or type of the same ad will be going to work. This ad variation strategy will help you find and deactivate the lower performing ad categories.
Now, it comes for images. In case of images there must be some variations similar to headlines that I have mentioned earlier. The categories of image may revolve around people and faces, activities, business profile or product pictures.
2. Creating Of A Attractive Landing Page
It is very evident if you are launching some social media ads, there must be desires to have more goals and conversions. So, you have to think about the landing page where the users reach after clicking an ad.
The basic strategies of the entire process of social media ads can be classified into two steps
Creation of the ad
Creation of destination
A successful social media ad campaigns always include some custom designed landing pages those are much powerful to convince the respective users.
In case of e-commerce sites, such steps are vividly found. After clicking on an ad the users are brought to a page full of products, menus and other options. So, if a user wants to buy something, he/she can make the choice on a quicker basis and this is the efficiency of the particular landing page.
Some indispensable features of a custom landing page includes:-
Managed form field
Targeted goal driven copy
Call to action button
Attractive visual ability
3. Check The Mobile Traffic
There is no doubt that most of the searches are made on mobile. So, a larger number of marketers are targeting the mobile screen for social media ads.
In this concern I am with the different view. My recommendation will be that you must remove the mobile display for your social media ads. Are you stunned? It may be. The reason is that mobile searches are made in accordance to assistance and more practically to say if a user is searching for a map or direction on the street, he/she may go with a mobile search. So, what will you do there?
To gain optimized conversion rate you must omit the mobile and must target desktop and laptop screen.
Besides that, according to some experts, mobile always holds a larger traffic and in this concern if the marketers do not target mobile screen, they may lose a great traffic. So, it seems like a debate. I have placed my opinion and if you have thought differently, do not forget to share.
4. Utilizing “Learn More” Button
If you are working for Facebook news feed, then you will get the chance of including one of the seven buttons and those are like
- Learn more
Now, what will be the efficiency of using these buttons? These are like call to action buttons and users are better convinced through all of these to operate a click or activity.
If you are confused which button you have to choose, it needs a little research. It is always better to choose a button according to the niche or business. Suppose, you are running a travel agency or hotel business, so in these concerns the term “book now” will be perfect.
5. Offering A Discount
According to a recent survey that has been made on Facebook users, it has been found that almost 70% users are eager to click on a discounted offer. Social media ads are always active so whenever you are offering a discount you have to be aware about your niche. It is always better to manage such discounts a little lower than the average price of product in the market. These kinds of discounts may be on a short-term basis for distracting the buyers.
6. Include Price Comparison Chart
You must bring those types of users or buyers who are capable to pay for your product. In case of other audience, there may be an issue of bounce rate. So, it is important to inform the buyers about the price packages at the initial stage and most probably within the ad. In this way, you will get potential customers on the landing page. A goal will be performed after getting a sale and not after the clicking on an ad.
Analyze Relevance Score
Relevancy score is like a status how your ad is performing on social media. In case of Facebook it is very much important. After checking the relevance score, you will get the picture how and where you ad is being placed. If you have a good relevance score, then it is fine and if it is not there is surely a need of some renovation.
Those status is basically managed by feedbacks from the users. If you have positive feedbacks like commenting, sharing or liking you will have a good relevance score and if you have negative feedback you have to understand that everything is not going well. Negative feedbacks include hiding your ad by users or asking for not seeing them again.
So, before launching a social media ad, make a little campaign with a little budget to check where and how you can gain higher relevance score.
Conclusion: – So, these are all about implementing some effective social media ads for a fruitful marketing strategy. Have you explored these earlier? Do not forget to leave your valuable responses.