Hashtag is like the currency of social media and one should have to be more aware how to spend it. Though the origin was specified for a single social platform and that is Twitter, but now hashtag has become the major aspect of almost all the social networking media like Facebook, Instagram, LinkedIn, Google+ and even nowadays it has been spotted on Youtube also. So, an ordinary use of hashtag may prove unworthy as there are plentiful uses. You have to acquire the expertise how to produce rocking hashtags and this article is all about the same.
- Why you need Hashtags?
According to a stat there are around 500 millions tweets followed by every day. There is a great impact of hash tag on social media. So, how people your find your post? It is the hash tag that makes it possible. Has tag will specify the category and there will be a filtered result when users will operate a search.
Has tag help finds the valuable information in a quicker process and people use this feature to follow specific posts, news, TV shows and brands. Here are the major benefits of using a hash tag.
i. Hash tag is the current trend of social media. So, at a glance it will build a better brand personality.
ii. Hash tag helps find your content easily to place it in front of the users.
iii. This feature will enable more relevant search result and the user will be better satisfied getting the accurate information at a glance. So, it will be a better promotion of your brand and service.
iv. Hash tag builds a better brand importance and also provides a better path to reach you and your brand.
- What is Effective use of Hashtags?
Now after analyzing the benefits you are eager to use hashtags. So what will be the most effective measures to overcome the competition? Here are some compact strategies and you should go through these tips very carefully.
i. Search for the Popular Hashtags: – To improve your reach, you have to investigate the popular hashtags that are current trend. First you go for Twitter to check the popular and trendy hashtags relevant to your business or service. If you are operating a multinational service, then you should make the research on the basis of different parts of the world. All these resources will make your post more popular and relevant.
ii. Go beyond the Preferences: – Sometimes Google+ suggests probable and popular hashtags for a post. There is no assurance that these suggested hashtags are always worthy. It is an effective research of the social media that will produce some better ones. You can add two or three new hashtags to make the path easy for reaching you.
iii. Avoid Overuse: – Much is always bitter. In case of hash tag the theory is the same. There is guideline of Twitter to use a maximum of 140 characters. Too many uses of hashtags may confuse the user and make your post bitter.
iv. Hashtag Recycling in Instagram: – Like Twitter there is no limitation of using hashtags on Instagram. This is the special feature of Instagram. If you do not use hashtags, users will not find you. If you have already posted five hashtags and you want to revise them, Instagram will provide the chance to recycle hashtags.
v. Use for the Search and Filter Process: – It will be very useful to use hashtags in such SEO related hashtags like #SEO or #SEM. In case of internal use, you can easily filter posts and track their success. This will be a good process of search marketing tools.
vi. Hashtag Assures Increasing Traffic: – However, it has been practically experienced that there will be an assured rise of traffic to your site. A user always needs accurate and precise information. If you possess the same, the only effort is to use proper category of hashtags that will be easily discoverable on the basis of search query and you will get a better appreciation from the users.
- Valuable Resources of Hashtags
There are some online tools that help you guide to find the most popular and effective hashtags. These tools are often common, but you should go through those to specify and choose your favorite one.
i. Hashtagify: – You can use this tool to find some specific hashtags that will bring the influencers related to your niche. Hashtagify will provide a popularity or quality score that help you choose the most popular and effective one.
ii. Rite tag: – It has a boastful pride that is carries around 10 million hashtags. Rite tag integrates the resources from different social channels like Twitter, Google+, Hotsuit or Sprout social. It has a special algorithm to check your previous posts and hashtags for analyzing your improvement.
iii. Key whole: –It is active to track hashtags from Facebook, Twitter and Instagram providing more valuable charts and graphs for topics, sources and locations.
iv. Tweet Binder: – Tweet Binder has both free and premium version. If you have chosen for free version, it will allow you 300 tweets. For each hash tag you will get the details like tweets, following and shared. In the premium version you will get the opportunity of Excel reporting.
v. SE Mursh: – It is the archive of some better hashtags as well as you will get more and more references to optimize your reach. Hashtags are like Meta words and if you make a search using such relevant keywords, you will be assisted to get more exposure of your content.
vi. Keywordtool.io:- It is a free tool and nowadays proving worthy. It generally processes Google regional databases to produce some efficient keywords.
Conclusion: – So, these are all about the efficiency of hashtags and all the valuable resources that will help you guide for an effective campaign. Your opinion is far valuable to make the article more resourceful. So, do not forget to leave your comments. Offer a chance to your friends and followers to opine for the article by sharing the post to your social circles.