Did you really rightly check out yet if Hummingbird update has really assaulted your site’s progress? Truth be told, Hummingbird hardly poses to do so. This awesome twittering bird is here to help your rather!
As Google search is going fast to be more and more conversational and search queries are being heard to be pretty quirkier, Google wants to do better at matching those queries to results. Conversational search is becoming popular and as a result, search queries are also becoming much longer, more complex, and never predefined like ever before. Searchers tend to ask on anything in their own way, forcing to lose the significance of formally defined two or three or four worded key-phrases.
I doubt if any mechanism would ever be able to match all unpredictable and informal asking styles. However, Google has taken up that bold task. Even bolder the task is about setting the semantic search sets. To know whether Google will be successful to face the challenges of the future web or not, we have to wait. By now, your duty is to go in line with the latest principles of this search engine if you are to stay in this world of competition.
That Hummingbird is content-crazy and that the changed SEO landscape is largely about finer and informative content should be known to us. So, in order to better face the challenges as posed by Hummingbird update, we have to follow these strategies.
1. Focus on structuring FAQs
2. Focus on creating informative content
3. Focus on creating fresh content for your target service locations
4.Create valued (dofollow or nofollow) Links with anchor text diversification
Regarding the first point to follow, frequently asked question set of a business has immense importance from the users’ convenience perspective, as users find most or all of their queries answered on a single page facilitating them to decide to be with the business any more or leave it. Google does credit all means taken to guarantee users’ satisfaction. With the Hummingbird update, Google wants now to more emphasize on such areas. As a result, webmasters with having a dedicated FAQ page or a blog on it will be having better ranks to these queries. So, it is now up to you to decide whether you will go by it or not. Unless going against it, you could most likely land upon harsher challenges as to local SEO especially.
· Create a robust plan of FAQ on your site frame and outside too.
· Create “How-to”, “do-it-yourself (DIY)” FAQ-kind of contents inside and outside your site frame.
· Put in answers to local or geo-specific related to queries.
As about the second point, content in your site, be it text content or be it image content, should be saying something worthy to the queries of your users, even when questions are still unsaid or unuttered. They should be as if having all answers to every query, so that users’ experience or UX escalates. Use data more and more, if possible, or use infographic content to go the extra mile.
· Use image, data structures, and survey reports in the content to support your claim.
· Create infographic contents and interesting stuff.
· Come up with every answer to the possible extent to substantiate your business puts all efforts to meet users’ requirements.
Regarding the third point, you must not use any duplicate content or just copy some other blindly. Loaning idea from others has never been punishable, but copying identically will be. Moreover, duplication proves to be fatal in marketing for a business and make a business to be low-brow kind. So, use everything in your site which is just new and fresh, however poor they look like to be. To prove it, link your business to Google map; focus on interacting with your clients in your own way, etc.
· Link your business location with Google map.
· Interact with your customers.
· Allow your customers share with you what they want from your business more.