Face of internet marketing is changing rapidly. So does the way of online business and its presentation. An undeniably encompassing shift in marketing and public relations through social media, blogging, podcasting, SEO and several similar technologies related to Web 2.0 is taking place.

The idea of Web 2.0 came into being in 2006 with having all of those online technologies which allow reciprocal communication and set up an interactive environment between company and customer grouped together.

Since it is immensely redounding, millions of people and companies started adopting and adapting to Web 2.0. On its flipside, there are still thousands of people who are yet to fully realize it and harvest its benefits, not to mention to have implemented it.

Whether the rest would still choose to await outside the gallery of Web 2.0 or jump the bandwagon to make the transition, they should know that the advent of Web 3.0 is all certain and knocking the door. So, making any further delay in adopting and adapting to this digital advantage would stake their claim to posterity.


An overview of Web 2.0 landscape is being presented here. With the introduction of Web 2.0, numerous web gates of opportunities have opened up. Direct connection between fans or buyers and personalities or companies is taking place. Two-way communications with other online users have enabled business organizations as well as others to cut an impressive mark, virtually turning Internet browsers into Internet users. Wikis, blogs, 24/7 news reporters, social networking have all lent to people using the web for more than just shopping and research.

Anyone can choose an item such as podcast, video, or a news headline of local interest and most serendipitously, within hours, turn it into a viral proliferation by sending it across the world.

Web 2.0 has benefited both marketer and public relations officers by transitioning both of them and their ways. Communication way has turned from simply one way communication like through direct mail, print, television, and radio, to two way communication models, where digital and mobile technologies provide mechanisms for feedback from users and customers.

This new online platform appears now to be more consumer-focused. Being in world, marketers, media companies, and advertising agencies including digital marketing optimization companies or internet marketing companies, cannot have an escape from adjusting to this transition. “Many are developing new models that are aimed at creating relevance, accountability, and interactivity. Many are adjusting their media mix to focus on two-way platforms.” (Source: Always On – 2008, McGraw Hill).

SEO or search engine optimization, podcasting, video casting and all of the present-day social networking technologies are important components of all digital marketing and public relations activities associated with Web 2.0.

Now, the attempt is to make all these technologies transfer to Web 3.0 for certain, but of course with far-lying improvements such as intelligent applications.

Web 3.0 technologies: What are applications and tools of Web 3.0? Honestly speaking, Web 3.0 is still in the womb. But, Internet posterity will see Web 3.0 as the addition of a semantic component which will use artificial intelligence. Unlike today, future users will not have to waste time on searching contents merely. Rather, contents will follow them as they put down their initial queries. Search will come into as Find, as data mining mechanism will be dramatically bolstered. At this point, dubiety prevails whether the relevancy of keywords would survive the excellence of artificial intelligent applications.

Here is how Wikipedia.com has put the word: Web 3.0 is mix of “semantic web and personalization”, when Futurist John Smart defines Web 3.0 as “the first generation Metaverse (convergence of the virtual and physical world), a web development layer that includes TV-quality open video, 3D simulations, augmented reality, human-constructed semantic standards, and pervasive broadband, wireless and sensors.”

Wikipedia.com forecasts Internet will “transform to a seamless whole with ubiquitous connectivity and will promote open technologies, open identities, the intelligent web, distributed databases and intelligent applications such as machine learning and reasoning.”

When it will come into a mature being, searching the web will most likely include using multiple sentences, questions, or statements in place of using the keywords or short query phrases.

Is the motion of getting there from here already started? Answer could be ‘yes’. The artificial intelligence applications have been discussed for so many years. It is as if that particular development will never touch the average computer users’ desktop.

Did Internet surfers ever think of getting info of anything by just typing in key phrases like the most reliable SEO Company Kolkata a decade ago? Futuristic people have started envisaging Internet surfer might likely get automatic info of SEO Company Kolkata as they open their laptop when they are in Kolkata. The action will be auto prompted.

In order to enjoy the fruits of automation, marketers and public relations professionals should quickly learn and implement Web 2.0 now and prepare for what Web 3.0 is being expected to deliver.