Since September 4th of this year, we had been keeping our fingers crossed with hope to get something new and innovative from Google. When our countdown ends on September 27th, we found an interesting doodle on Google Home Page and disclosure of an all new search formula – the Hummingbird.

I played doodle, enjoyed it, and scored 178! Behind my mind during the play period, I was thinking whether this disclosure (disclosure because this algorithm had been in use for about a month already) of a ranking formula would steer so much of the Internet’s traffic again. It was revealed that approximately 90 per cent of Google searches may have already been affected due to this overhaul. Everybody’s concern as far as I could feel today was if their websites’ rankings on search engine results pages would again be relegated to the back pages or exiled completely like the time when the Caffeine kicked in. I truly understand how painful it will be if the coveted spots on the Google’s SERPs are lost.

This time there is no reason to worry about it in that way, guys. Hummingbird has been launched primarily with an aim to give Google search engine a better grasp at understanding concepts instead of mere words. This was disclosed by Amit Singhal, the SVP of Google, at the Google B’day party held in the Menlo Park, California, garage where from the journey of Google was started 15-years ago jointly by the Google CEO Lary Page and fellow co-founder Sergey Brin.

What factors compelled them to roll out Hummingbird? It became necessary because people have become so much dependent on Google that they now routinely type in lengthy questions into the search box instead of just a few words related to specific topics. Amit explained it this way and further said that with the robust beginning of Smartphone era and Google’s conversational search method, searchers are found to be submitting their search queries in sequences of spoken sentences which quite match with an ongoing conversation.

“That trend was also taken into account while hatching the Hummingbird,” Amit Singhal put.

However, much was not said of it, but it was understood that Hummingbird is largely focused on ranking information based on a more intelligent understanding of search requests. No doubt, an increasing change in the search behavior of the web demography is perceptible. To live up to the emerging trend, Google intends to be more natural and conversational as if allowing its users interact with its search engine.

For this reason, traditional Boolean or keyword-based search systems are being intended to be replaced, so as to match concepts and meanings rather than mere words.

Should this happen, there shouldn’t be any reason to raise an outcry as it happens every time Google launches or updates an algorithm. World is changing so much and billions of people are coming up online every moment, expanding the web territory exponentially. Phenomenal shift from desktop to palmtop device should be the key testimony to hammer in our business policy making so that we do never forget present generation and the coming one will be a Generation Xerox, stepping into our shoes without measuring impression and design. Get ready, guys, to be thinking in line with them.