Online stores zoom against their competitors when their images are promoted properly. From my own experience, I can share, my own image was showing up at the head of Google image search page after a few months later I started tweeting and participating in Google+ activities. Image optimization is an art, which you have to master. Let’s a few important points be discussed here about them and what activity should follow the image optimization.
Since drawing in shoppers through Google images to cutting down the load-time of a site, image optimization can be a crucial part for a successful ecommerce site promotion. It is what every webmaster must be more or less aware of. But, did they ever give attention to the followings?
- Did they look if they added “Alt tags” to their images properly?
- Did they ever care about knowing differences between a JPEG, GIF, and PNG? Or, did they ask themselves which of one should they use over another?
Promotion of an ecommerce site through images receives optimum acceleration, but webmasters are required to comply with the defined technologies and tools meant for image optimization.
First of all comes the point of naming style of an image. Naming of an image has to be descriptive and in simple English. Creating descriptive and keyword-rich file names are absolutely significant for image optimization. As keywords help a webpage rank on search engines, they need to be let into the image file names. Search engines’ robots crawl them and give them ranking when find them to be relevant.
Consider an example. A camera shot can give an image a default name like Zebra.jpg. You need to rename the file like: Best-SEO-Company.jpg. While renaming an image, think of it the way shoppers may likely to search for your products on the website. Choosing the most suitable search terms for image optimization is absolutely crucial. Try to be descriptive in this regard in order that searchers find their used terms always inside the image names. Conversion rate can be expected to rise above expectation when long-tail naming art is taken to.
Second, optimize any Alt Tags logically. Alt tags are alternative texts to images while browsers fail to properly render them. Hover your mouse pointer over the image, you can see the alt tag text formed for the image, which often depends on browser settings of the user. I am avid follower of using this technique as I have noticed so far that alt attribute can add SEO value to a website. Adding appropriate alt tags to an image on a website can help the site gain better rankings in the SERPs. As a matter of fact, it must be the best prop to promote products of an ecommerce site and to show up them in the Google Image and web search.
Tips to remember: Use plain English in describing an image in an Alt Tag and be very much terse and pithy, without having it stuffed with keywords. Use product name, model number (if any), etc. in the tag text, never degenerating it into looking like a promotional ploy. Try to keep it original and natural, though.
Third, image dimension and product angles have immense strategic importance. Showing off a product from its various angles can be very interesting which can also interest searchers in return. So, take photos of them about their interior, the rear, close-ups, and underneath. Highlight and describe intelligently the tag texts and they are the key to making a potential alt text. Image load-time has to be very much shorter, almost it needs to be showing up in blink of an eye. Avoid placing the largest image on your webpage and simply shrink the dimensions via the source code. Keep it as small and provide the option to enlarge to view it in a popup or in a separate webpage.
Fourth, keep the file size of the image shorter. I noticed that most of my consumers (in one of my online stores) wait about 3-seconds for a website to load on their systems regardless. And, the wait time extends a little bit wider- that also often not more than 5-seconds. Page load-time is a great factor in ranking algorithm. Check Amazon’s revelation about a likelihood loss of $1.6 billion a year in case of page-load time delayed by 1-second. As the things stand, if an image drools down the screen slowly and takes over 15-second to load well, the owner of the site showing up it stands to lose prospective customers steadily.
So what do you do then? Solution is very simple. Just decrease the size of the image files on your webpage and increase the page-load speed. Downsize the image file by using the “Save for Web” command in Adobe Photoshop. While doing it, adjust the image to the most minimum file size but optically acceptable.Type keyword like “Iphone” on Google you will find how Google is displaying the search results,now just realize how many people just go with given image searches!
In case, you don’t have Adobe Photoshop, search for any image editing tool available online in countless numbers. Some of the impressive image editing tools are PicMonkey, FotoFlexer, Pixlr, Awesome ScreenShot, GIMP, etc. These those may be a little bit clunky compared to Adobe Photoshop but can do wonders if used skillfully. Last important point is keep the image file size below 70Kb so that your image pops up faster than you can think.