Whether it is an agent site or a large real estate firm, a strong marketing strategy is highly indispensable for more traffic and business. In this competitive era, it is truly hard to attract traffic only on the base of SEO tactics. There is a need of expertise and exceptional marketing tactics. What are those? You must see:-
- Place your Contact and a Better Landing Page Channel: – In most of the cases it has been found that customers usually come to the site, visit all the desired articles and may leave without making a contact. So, what will be left with the visitor? It is your contact details. The customer may check other listings, but if you have included your contact information like phone no or E mail, it will be better to make the customer be with you. They also may copy important links or topics to check later. Are these links or topics are relevant with the pages that Google can find them later? Make a campaign on this matter and by using the important topics of your site link better landing pages.
- Better Building of Back Links: – Most of the agents or firms do not wish to be linked with other relevant businesses of real estate. It is not much better. A back link can bring more traffic. If you have used other site’s references, the respective sites may use yours. So in this concern the moral is true that unity is strength. There are several
Opportunities to increase the site links. You must practice them for better link building.
- Images and Videos: – An image or video is a substitute of thousands words. Use to launch up graded quality videos and images to make customers think about real estate properties more practically. Suppose you have promoted a pent house property that is for sell. You must have placed some information of the same, but if you can launch some snaps or videos of the property, there will be a better impression on the visitors mind. An image or video truly help the visitors to feel about a brand or product. The real estate videos are often placed on you tube without any description or reference of the respective site. Make proper description and URL links to the agent’s or firm’s site for better description of the same.
- Social Media: – In the arena of online marketing the social networking platforms have proved the best efficiency for better exposure of real estate firms and agents. A Facebook or Linked In group page can share your business presence to the millions at a glance. So, it will be a better way to make such business group and get the exposure without any investment. There are also several opportunities to link potential customers to your site. You must use the social syndication programs to automate your inclusion process on Google+, Facebook, Twitter and other social networking sites.
- Use listing Syndication for more Back Links: – Though there are strict regulations of some famous listing syndicates, but there are also certain tricks to mitigate them. By DBA Vis tours more clicks to the broker’s site are generated. Use some branded virtual tours for more back links to real estate sites. Moreover, you have implement listing syndication strategy to maximize the probability of back links to your real estate site.
- Email Contact: – Use CRM programs or one time mail to the clients to invite them to your site. You must include the contacts like website and agent’s address in the mail. Make your mail always simple, but attractive to encourage your clients.
- Always think for Maximizing ROI: – Most of the real estate firms and agents invest at the maximum limit as they can. So, if there is a situation that customers and clients are omitting for the competitors, you must think and plan to retain them by more efforts. Moreover you have to think your investment how to increase that.
Conclusion: – These are all about a real estate marketing strategy. Launch a better planning required by your site and experience more business. Do not forget to leave your responses.