Increasing ROI by 300%: A Successful Case Study of Social Media Marketing Campaigns by an Indian Agency

Increasing ROI by 300%: A Successful Case Study of Social Media Marketing Campaigns by an Indian Agency

This is the digital era - an era where everyone, from high-profile celebrities to everyday individuals, is active on social media. Platforms like Facebook, Instagram, YouTube, X, LinkedIn etc. are where people share their daily stories, pictures, opinions, and more. These same platforms have now become essential for businesses to showcase their products and services, engage with customers, enhance brand recognition and drive revenue.



If we only talk about Facebook, it has around 2.9 billion monthly active users globally. Facebook is definitely the most popular social media worldwide.

 

On the other hand, Instagram has around 2 billion monthly active users worldwide. 

 

YouTube - another video streaming platform has over 2.49 billion monthly active users and approximately 80 million are paid subscribers.

 

Another platform, LinkedIn, is more of a networking platform for professionals - it has over 1 billion members from more than 200 countries and territories. 

 

So, the active number of users clearly states these platforms are potential platforms for businesses to reach customers. However, it’s not that easy a game.  More than 90% of social media paid campaigns don't go as expected. And, this happens because of a lack of understanding of the effectiveness of social media marketing efforts. Social media marketing is quite a complex thing because these platforms have their own well-defined metrics and algorithms. Only a methodical approach to the right social media posts and campaigns can bring a high Return on Investment (ROI). 

 

Today we will break down a successful case study - where we used our years of expertise, knowledge and top-notch learning to make the social media campaigns a huge hit for our e-commerce client.

 

Before we start, here’s a brief of who we are - we are Zebra Techies Solution (ZTS), a leading social media marketing company in India, serving a wide clientele all across the globe for over the last 13 years. 

 

The Client's Profile and Goals

 

So, a mid-tier e-commerce company specializing in handcrafted ethnic jewelry reached us a few months back. They wanted to amplify online purchases and increase brand visibility, especially during the festive period. The challenge was a constrained budget of ₹5,00,000 (approximately $6,000+), - plus, the client required a strategy that would yield substantial returns without excessive spending. 

 

The Strategy

 

We designed a comprehensive social media marketing strategy - here we focused on three main platforms: Instagram, Facebook, and YouTube. Why? Because these platforms were chosen based on the target audience’s demographics and the type of products being promoted.

 

How we distributed the budget -

 

Content Creation - Here we allocated 30% of the budget. This content creation included professional photography, video production and graphic design.

 

Paid Advertising - In this section, we allocated around 50% of the budget. And, these paid advertisements were for Facebook and Instagram/ These ads were made to ensure they reach maximum audiences and target specific demographics such as age, location, and interests.

 

Influencer Collab - Yes, we did that and we allocated 15% of the budget. Here, we convinced our client to collaborate with micro-influencers in the fashion industry. We believed this would give the campaign an authentic and relatable touch.

 

Community Engagement/Contests - For this section, we spent around 5% of the budget to run contests and giveaways. We believed this would increase user-generated content and organic reach.

 

Our social media experts had access to top-rated paid tools like Canva and Adobe Creative Suite, Hootsuite, Facebook Ads Manager and Instagram Insights, Google Analytics and Facebook Pixel, Hubspot and more to beautifully plan and execute the whole endeavor for these campaigns. Plus, to track the results and take necessary actions.

 



Content Creation

 

For content creation, which is the most important part of the whole social media thing, we created a series of high-quality posts, short videos and engaging stories. We highlighted the craftsmanship and uniqueness of the handcrafted ethnic jewelry.

 

Here we focused on the cultural significance of the jewelry. The target was to emotionally connect people with the pieces of jewelry to try them during the festive season and special occasions.

 

Paid Advertising

 

Paid advertising is the trickiest one. Our strategy included both retargeting ads for previous website visitors and new audiences. We used the A/B testing method to optimize ad performance. Our SMO expert created multiple versions of the ad with slight variations in elements like the headline, image, call-to-action(CTA), and audience targeting. After running these versions, we analyzed which combination performed best in terms of engagement, CTR and conversions. This helped us fine-tune the ads to maximize ROI. 

 

Community Engagement

 

For that, we used user-generated content. And, that’s why we ran contests and giveaways. It increased engagement and the campaign reached organically. Our team maintained an active presence on all platforms. We promptly responded to comments and messages too.

 

Lastly, Measuring ROI

 

Since we wanted to accurately measure the ROI, our experts set up tracking mechanisms right from the start. We used paid tools like Facebook Pixel, Google Analytics, and platform-specific insights to track key metrics. We tracked, the 

impressions and reach, likes, comments, shares, click-through rate (CTR), conversion rate, customer acquisition cost (CAC), etc.

 

The Results

 

The Social media campaign ran for two months, and the results exceeded expectations -

 

Sales Growth - The client experienced approximately a 45% increase in online sales. It was much much better than the previous year’s festive season. The conversion rate from social media traffic was 2.5% - and, this rate was higher than their usual rate.

 

Brand Visibility - We found out that the campaign reached over 1 million people across the three platforms. And, on Facebook, it performed so well. The engagement rate was impressive.

 

ROI - When we calculated the overall ROI of the campaign, we saw it was around 300%. Meaning the client actually earned three times the amount spent on the campaign.

 

Long-Term Impact - The client also saw a 37% increase in followers on their social media platforms. Which was huge. These new followers are like sustained engagement even after the campaign ends. The increased brand visibility also contributed to a 15% increase in direct website traffic too. 

 




Final words

 

Social media marketing campaigns can only succeed when you know what to do, where to do and how to do it at the right time. And, this is not as easy as making a cup of tea.

 

That’s why we experts are here. The above case study is just one, we have many such successful case studies for different businesses operating in different domains.

 

Zebra Techies Solution(ZTS) has the team to help you out with successful SMO campaigns. Our charges are competitive, plus we have proven track records of success for social media marketing services in India.

 

Why wait? Visit our official website, and social media channels and check out what other clients have to say about us! Book a call to talk to our experts and get a free website assessment!

By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!