Is There Any Base of Formal Education for a Digital or Social Media Marketer?

  • Status of Digital Marketing and Social Media Courses
There are many institutes and colleges that are engaged in providing special training courses in the field of digital marketing, social media marketing, online strategies, SEO and many more. Some of them are providing specialized degree and diploma after the completion of such courses. Marketing is the expertise of brain talents and efforts. So on the basis of a professional view; such degrees have less effect to build a better marketing career.  There is no doubt that an MBA or Digital marketing specialization can impress the recruiter, but to build an emerging career there is a certain need of practical experience and capacity.

  • Are These Courses Necessary for a Marketing Career?
As a digital marketer I am often asked about my academic success and I can understand the reason for the same. Most of the people have a different view that an MBA degree or a training course has the power to produce an effective marketer, but practically it is not. This path and education are quite different from the traditional academics. I have never mingled then two as from an earlier age I am continuing the education of marketing in my own way.
  • What is Your Consideration?
Though after this analysis, it cannot be said that such universities or training programs have less value. Suppose, you are searching for an information on the web or from other sources and have not cleared about the same, then who will be your support. In these concerns the instructors and trainers play a great role. Through these types of queries it will be easier to know the efficiency of the instructor or of the respective university. If the instructors are responding well to your queries, then it is clear that they are active and efficient.
  • What will be the Best Ladder to Success?
According to my consideration, besides these training courses and university, the best teaching guide is hidden within you. In acquiring knowledge in the fields of Social media or Digital marketing there two basis paths to success and those are:-
  • Quest for Knowledge: - In the advanced world it is not mandatory to follow a course whatever you are learning. There are uncountable resources like books, magazines. Online blogs and forums and many more that can help you better, gathering more knowledge. There are many marketer’s blogs and forums where you can invent new ideas and tactics of advanced marketing.
  • Implementation: - Now, if you have gathered sufficient knowledge, what are you waiting for? Try to implement them as it will be a better way to learning more with new experiences. There are online social networks those can be better used for marketing and once you have started the campaign, you must track your potential followers. In the blogs and conversations, always try to active as it will place your personality in front of the followers. Through these implementations and experiences you will better understand how to utilize all the social platforms for marketing.
  • It’s All About Your Own Effort and Accuracy?
It is the time to start with you and definitely without any outer support. There are so many people who will like your post and will leave their comments. It is not necessary that the response will always be positive and there may be same bad remarks, but following them and the interactions with such followers, you will reach at an advanced stage of education. So, do not wait for the beginning just be passionate and smarter to enrich your education.
  • Conclusion
So, these are all about the present status of marketing education. It cannot be said that training courses or universities have no value, but the practical experiences are the vital resources. What do you think? Do not forget to leave your valuable comments to make this article more resourceful.

About the Author: Anirban Das

By Professional qualification a Computer Engineer, By Profession an Online Marketing Strategist and Web Application Development Expert, By Industry position working as a CEO at Zebra Techies Solution!

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