In recent times, search behavior of web users has got a massive transformation. They tend to go direct to the site they look for the service instead of going to it via Google. This is noticeably visible among online shoppers.
This is the reason; sites similar to Amazon and eBay have been receiving higher traffic these days. Does this behavioral transformation pose any threat to Google which has been the stomping search platform for consumers looking to purchase products, visit sites or do some research? As of now, it is hard to claim. In fact, it will be hard for any technology to break Google’s search world monopoly. But, the truth is that the nature of search is quickly transforming, especially among the mobile phone users.
Mobile phone users usually tend to go straight to the site they are looking. For instance, many of them sidestep Google search entirely and go direct to their preferred shopping sites. The New York Times found web consumers most likely went straight to Amazon, eBay, Flipkart, etc. This report can vindicate the claim that the topical search tendency is going to occupy a large area of Google world. Web consumers’ search behavior is starkly evolving and that it will be having an impact on search world as a whole is quite natural.
So, is the myth about Google’s monopoly going to be impacted too? Not necessarily, but it will not be immune to this evolution. comScore pointed out to a survey report saying the traditional search services got hit genuinely as more than 3 percent web visitors turned back to Google search. On the other hand, more than 8 percent hike was perceived in the topical search regime. This was really a blow to the traditional search tendency. The New York Times noted that Amazon drew more number of traffic than Google in the regime of online shopping.
Behind the steady growth of vertical search, the increase in Web addresses and the rise of mobile technology have been the reason. Critics find the change in search behavior as “here today and gone tomorrow”. Do they cast off them envisaging anything auguring bad in them? Or, this is just a heads-up for the search engines leveraging online business completely?
Considering the evolution of search tendencies among web users, SEO company marketers and webmasters need to reorient with the changing environment. They need to give insight into users’ tendencies to conduct searches for the products. Three distinct stages have been found out in the trendy search criteria.
Initial search: This is known as core search, representing large chunk of web users comprising above 8.3 billion searches per month. In this category, searchers start visiting sites of their choice via search engines like Google. They use generic keyword terms and explore the web world in broader way.
Specific Search: Instead of making broader search on the search engines, which mostly originate from Google, searchers now are being seen to be going direct to the web address they are looking for. This is vertical search. This vertical search or topical search reduces search engines’ role. Remember that meteoric increase of 30 trillion web addresses from 1 trillion over five years is exciting. Android and iPhone, besides others have a great role in leveraging web users’ behavior.
Revised Search: Often times, it is also found that web users return to the omnipotent search engines like Google. This very often occurrence is known as revised search. They return being equipped with a revised search, based on the data and wisdom they have accumulated from apps, vertical and topical sites.