As the current trend is changing towards mobile search instead of desktop search, it is far important to make your site mobile friendly. Otherwise, you will be left far behind as Google has included the mobile suitability in the ranking algorithm.

A Glance about Mobile Optimization

A mobile optimization means a site’s better response on a mobile screen. Most of the site owners have no knowledge about their site’s performance on a mobile screen. The performance refers to mainly the view and loading speed of site on the mobile screen. The site structure should be made in such a way that a mobile search results instantly on a basis of better satisfaction of the user.

Some Best Practices of Mobile SEO

1.   Site design: – Site design is a major factor for optimization. The design will help a site to be opened and accessed on a screen easily. In this manner you should keep in mind the following factors :-

  • Best design for fat fingers.
  • Do not use pop-ups
  • Do not use flash
  • Moreover you have to optimize all these on the basis of the capacity of a mobile screen.

2.   Page Speed: – On a mobile a user needs instant result as he/she was in a moving condition. So, in this case the site speed matters more than that of a desktop. You have to manage coding, browser catching and less usages of redirects. There are several measures to enhance page loading speed on a mobile screen. You should analyze all of them.

3.   Do not Remove Java Script or CSS: – There was a time when mobile devices did not support all these. The time has been changed now. Now the webmasters should not block these items as all the contents should be visible on the small screen. This will also help Google to determine the mobile suitability of your site.

4.   Use Schema.org:- The mobile screen is too much short to display rich snippets. It is recommended to use little phrases that can be easily visible on the screen. You may use the Schema org structured data. 

5.   Local Search Optimization: – There are several measures to structure a site for mobile search friendly. You may better use the business title, address and location in the Meta data. Local search optimization will bring more business if your site targets the local audience.

6.   Titles and Meta Descriptions: – You have to be fit within the short screen along with all your site’s details. Try to be precise while structuring your Meta data, title and URLs.

7.   Configuration of Mobile Sites: – Before launching you may decide about the configuration. It may be a responsive one or be a separate site configuration. Both of them have advantages and disadvantages, but Google always gives the priority to responsive serve. You will better understand after checking out the following :-

  •  Responsive Web Design: – Google always prefers responsive design and the same has been built upon CSS3 media queries. In this design there will be a similar view of the contents on desktop and mobile screen. Below I have mentioned some code sample for better convenience. You may use the following CSS to instruct the browsers how to treat content having a wider pixel. 
@media screen and (max-width: 420px) {
.class {
[styles for this class here]
}
}

To link a separate stylesheet you may use the following HTML in your <head> tags.

<link href="mobile.css" type="text/css" media="screen and (max-device-width: 480px)" rel="stylesheet"/>

  • Dynamic Serving: – If you want to set different contents for mobile and desktop, you are serving dynamic design. You may display a map or simple information about your site instead of whole. In this case you have to use the vary HTTP header. Just look at the following

GET /page-1 HTTP/1.1
Host: www.example.com
(...rest of HTTP request headers...)

HTTP/1.1 200 OK

Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... rest of HTTP response headers...)

8.   Separate Mobile URL: – This is the newer option to create a complete different content along with a parallel site for the mobile visitors. To remove confusions the sub-domain namely “m” is used. It will be typical like a dynamic design, so make sure that the visitors will be comfortable to surf with all your efforts.

9.   Uses of Application: – New applications are always welcomed by the mobile users. But make sure that it should not block the search engine’s crawling.

There are several tools to measure your site’s performance on a mobile screen. I am referring those for your better help.

  1. Screaming Frog: – check you redirects.
  2. Web design testing tool: – Check the variation of the view on different size.
  3. Mozbar: – Check your redirects and structured data.
  4. Mozlocal: – Check for the local SEO.
  5.  Mobile emulator: – Check the site view on different mobile devices.

So, these are all about the site optimization for a mobile screen. You must analyze them well to launch a better optimized site. I want your opinion. So, do not forget to leave your valuable comments.