Restaurant business has found the dimension as working people are now quite familiar with the outside food. Not for the working people the teens always prefer to spend their leisure in a better garden restaurant with friends. The profit has attracted more business owners to attract into the field and here the competition begins. If you have not launched your online status in presentable manner, you may be left behind. Here, I have structured some of the quick and dirty tips for the optimization of a Restaurant site. You just have a look at the strategies how much you have implemented and what you need.
- Make an Accurate Goggle+ Listing: – At the very initial stage you have to be sure that Google is aware of your restaurant business. The reason behind this is that whenever one is searching for local restaurants, there will be Google+ results at the top of the page. If you have not listed, you will be remained unfocused or hidden.
To know Google about your business there are little efforts you have to make. To make a quick search of your business go to Goggle map and find your listing. After finding you must go to the manage section and click on “manage this page” button. Now you have to sign in to your Google account and have to verify your business. You have to bring proof that you are the business owner or you have the authority to access the same. This verification process is operated by two possible methods those are either by calling on the provided number or sending a postcard to your address. In this concern I suggest to opt for the postcard process as it constitutes the better reliability to manage your business account.
- Keyword Research: – If you think practically how a search operation is made, the necessity of keyword research will be clearer to you. A user generally types certain keywords to make a search and the web presents top results within half a second. So, to perform a better business you have to be at the top of the search results and quite closer to the search keywords. In this case you may take help of the keywords research tools that are available on the web. An accurate and usable keyword will bring more visibility as well as prosperity to your business.
- Local Citation: – Whenever anyone is searching for food or restaurant, he/she will make a local search as there is no mean to find a restaurant across the country. So Local citation or directory listing is very much important for these kinds of businesses. The listing should be a complete package of your restaurant including NAP and the diverse featured dishes of your restaurants. You may use infographics to express the exciting offers for food. There are highly authoritative business directories in your location. You make sure that your restaurant business has already been listed on such directories.
- Website and Homepage Optimization: – A site’s optimization has different measures. At first you have to think about the basics like page title, page description, words or content on your page and descriptions of images and videos. In this concern you may omit the Meta keywords as they are not used any longer by the search engines.
Search engine is robot and it has different algorithms to determine your site. It will understand the necessity of your restaurants on the basis of the descriptions you have provided. It generally breaks down the HTML raw coding to understand your status. For the same reason you have to optimize your homepage in a better way. The different keywords on the home page have different HTML coding. So, you need to check them. In this concern I may suggest you the tool namely JuxSEO which will tell you the measures to place a keyword on a page and what coding it should need for search engine indexing.
- Responsive Design and Site Speed: – If a user has found you easily and after entering your site has experienced a bad site speed it will be matter dissatisfaction. The users always need the information quite fast. If you have slow site speed the user may press the back key for another search and this will cause bounce rate. So, you have to be assured about an appreciable site speed. Another matter is Mobile suitability. If a user is in need of food on the street, he/she will definitely use the mobile screen for the search. Besides that Google has set special standards for mobile suitability of the sites. Hence, it’s now an important ranking factor.
- Google Map: – You have to be sure about the fact that your Google+ account profile is connected with Google Map. If you have not made the effort, follow the steps :
- Go to your Google+ profile
- Click on the gear icon on the lower right
- Now click on “share and embed map”
- There will be a generated code
- Copy and paste the code onto your website.
Now your restaurant will be visible like a street address and Google has enough expertise to link a potential visitor with your restaurant on the basis of location.
- NAP: – In most of the local business listing I have found that there is at least one mistake in NAP or Name, address and phone number. It is not appreciable. You are starting your impression in a wrong way. There should be accurate description of NAP and service hour of your business on all the pages of your site. In the optimization process such mistakes are no to be entertained.
- Social Media: – The stronger channel of communication and a better field of online marketing. While it has to be included that social media has a least role in the businesses like restaurant. But the popularity of your restaurant will be better spread by Social Media and for the same reason you have to use this platform. Use inspirational images and food charts so that the fan and followers easily like and share your post. A business group in Facebook or Linked In can enhance your popularity to the millions at a glance. Moreover social media has a strong impact over ranking factor.
- Informative content: – Beyond of other optimization processes, content is truly the king. Your site will found more and more business if users find really valuable anything. In this concern do not forget to link your internal page contents with one another. These will constitute a better satisfaction to the users. There will also be a reflection of your informative and quality content on the social networking sites like Facebook and Pinterest.
- Review: – Reviews have a boastful power for higher ranking and better business. Search engine defiantly prefers the sites, which are liked and reviewed by the users. Your site must have a review page and place the best ones there. Ask your existing customers to leave their responses there. Google does not entertain copy and paste of reviews from its pages. You may make a reference using images or videos for publication of the same. You may create Pinterest pins of reviews and the same is an exceptional practice.
So, these are all about the valuable tips of Restaurant related SEO. I want to know more about your responses. Do not forget to leave your comments.