Each and every business is trying to represent a better online approach for more visitors and business. So, why a law firm is not. Most of the attorneys may not know the term of SEO, where as the clients are expecting online support and assistance of the law firms online. So, this is the time to launch your website along with better optimization. The website launching is not a tough job, but the tough one is to fight the other firms and before starting an online marketing campaign, it is essential to optimize your site. Here, I have structured this discussion for the beginners as well as the experienced ones. Have a look
• What is SEO?
Initially it is the process of working with Google’s algorithm according to the guidelines to sustain on a better ranking in the search results. The fact is very clear. If a client is searching for law assistance and searching on Google, he/she must go with the search results on the very front page. If you are at the end, the user even does not aware of you. The basis of the search trick is keyword as there are different search results for different keyword. So, you have to choose appropriate keywords along with better optimization.
i. Get an SEO integrated website: – If you want to entertain all the features of SEO along with optimization you must need a SEO friendly website skeleton. Most of the web developers used to frame a law firm website depending upon HTML coding which is less familiar with SEO integration. You must change the framework into advanced CMS like wordpress that the updates and plug-ins will help the optimization process.
ii. Make your site mobile friendly: – The advanced technology has changed the definition of search. There was a time when search was defined as Google on a desktop screen. The introduction of Smart phones and i-Phone has changed the scenario. Now people need instant result on their mobile screen. So, if your site is not mobile friendly, it must miss potential visitors. If you are using a CMS like wordpress, you must check your site is mobile viewable or not. According to a stat around 50% of the total traffic is coming from mobile search. So, mobile friendly site has the better opportunity to get more traffic. Even Google has started to analyze the ranking factor on the basis of mobile suitability.
iii. Goal setting: – After launching you have to take resolutions as on a new year’s eve we take some decisions or targets to be achieved. Suppose a local search has been made mentioning the term ‘law firms in Miami’. If you are at the top then its fine and if you are not you have set goals to reach your destiny. A strong promise is always fulfilled. The term is goal in SEO. The set goals and strategies will keep you active well to get the place.
iv. Are you easily discoverable: – Now after these two measures you have to check your visibility on the search result .i.e. from where people are getting your references? If you are visible on the basis of referrals, it will not be appreciable. You may miss your potential clients. Make a campaign of the same. Try to search your site using the name of attorneys of your firm or your business type. You may use the law firm name or location. In this way you can understand what more you need for your law firm SEO.
v. Business listing and Local citation: – If Google does not know about you how nit can show in front of the users. That is the reason that you have to introduce your business in the particular field i.e. search engines like Google, Bing or Yahoo. You must not think that after listing in the search engines you have got the achievement. There are several business directories where you have to enroll your business. Whenever a local search will be made relevant to your business, you will be visible on the screen. Local citation is an important factor for better traffic.
vi. Inner structure of your site: – Your website must have a better structure, so that the visitors will not be bewildered. The most important thing is that the content of each page should be relevant to the subject and definitely on the subject of the respective business. If you have posted law firm related articles, always try to communicate with other for more conversation by answering their question.
Your target is to make the visitors into potential clients. So you have to learn what your visitors are interested in. it is a trick to enhance the interest among the common people. Blogging is the unique way to get more popularity. Google always appreciate new and fresh content. So always try to launch fresh and law firm related topic in your blog section. Moreover, you have to set the pages on the basis of particular subjects related to law.
vii. Evaluation: – Now you have well optimized your site. So, this is the time to check the status of traffic. You may use Google analytics to evaluate the pages that are getting more traffic. In this way you will be able to find the under performing pages and contents that should have to be optimized.
So, these are all about a better optimization of a law firm site. There is no doubt that in the competitive world of web everyone needs to adopt exceptional methods and tricks to sustain at a better position. Try these steps and make a better law firm approach online. Do not forget to leave your responses.