It is a new start and at the very beginning the businessmen have thought how to enhance more and more business. It is very clear that the panacea of SEO is search engine optimization process and its better effect on increasing traffic. Search engine optimization (SEO) is the process through which a website is optimized for making sure that it has the highest position rank on the search engines results page and this has become the racecourse of the business competitors.

According to the data from Bright Edge, via SEW here are the industries hit hardest by the Pigeon update earlier:-

Jobs (68% decline in Google Places results)
Real estate (63% decline in the Google Places results)
Movies (36% decline in the Google Places results)
Insurance (11% decline in the Google Places results)

That’s not to say that it was all doom and gloom for business owners. The Pigeon update helped improve queries for the following:

Hospitality (28% growth in Google Places results)
Food (19% growth in the Google Places results)
Education (13% growth in the Google Places results)

Other winners included Spa (+4.64%), Shop (+4.32%), Law (+3.55%), Medical (+1.83%), Transportation (+1.31%) and Fitness (+1.12%).

According to MOZ on the basis of a discussion the several rank factors have separated on the basis of the priority in SEO optimization/ overall ranking like:-

i. On Page Signals:- 21%

ii. External Location Signals:- 15.5%

iii. Link Signals:- 18.3%

iv. Business Page Signals:- 14.7%

v. Personalization:-8.4%

vi. Behavioral:- 6.9%

vii. Review Signals:- 9.8%

viii. Social Signals:-5.8%

In 2015 you need some changes and modification in the process of local SEO as the new standards have been implemented by Google algorithm update. Except the earlier factors of 2014, in 2015 the most stressed fields will be on sight signals and effective link building. The fact is that to set a new standard in local SEO just try to provide a better user experience except handling other processes to make fool Google for higher rank. So, according to the Google’s consistent updates of ranking algorithm namely Pigeon update, it is very prominent that there should be only two basic targets in the process like being exceptional and awesome followed by earning of useful links. The famous columnist of SEO, Greg Gifford has constituted some measures regarding the optimization of local SEO.

To be more exceptional and awesome in the local SEO your basic steps should have to be like:-

1. A Presentable Home Page: – Your website must have a homepage and you better know your homepage’s first impression will have a strong effect on the traffic. So, if your home is of fewer lines then make it more informative and attractive to bring user’s satisfaction at a glance.

2. Be Precise and Accurate: – Today there is also least time to the users and while searching, they always desire proper and quick answer regarding their query. You have to upload only useful content for user’s satisfaction.

3. Useful Keywords: – Using effective keywords can enhance your visibility at a glance. Suppose in SEO you have mentioned uncountable locations or city names of your state on the website. It will bring more confusion and also will not help in Google ranking. So, always try to use relevant and effective keywords.

4. Title Tag: – Your title tag will summarize your website and also holds the attraction of the viewers. So, if you use a lot of words it may be boring and less healthy. Try to use your effective keywords followed by the business name at the end.

5. Focusing Your Target Audience: – It is another important aspect of SEO. You have to target your expected users and also have to keep in mind their expectation. It will help you to reach to the level of satisfaction of the user

In 2015 there are other booming ideas of Local SEO and that will be like:

i. Including of city/state name in the title tag and heading: – The city or state reference in the title tag is an important signal for relevance. It will raise your visibility. In case of the prime heading it is not necessary to include the details of your city or state. Just make it bearable with name for more relevance.

ii. Including of city/state name in the content: – Optimization of local SEO highly depends on the reference of the content. If you have not included your city or state just begin to highlight that and observe the change in local ranking.

iii. Inclusion of your location in alters text of images: – As Google cannot examine what your image contains. So, using of alter text with the reference of your city or state within is the better way for visibility.

iv. Include your city/state in the URL:- If you can edit the URL just include your location name within. It is one of the major factors of your visibility especially in case of local SEO. As for example if you are in city named abc your URL may be like xyz.com/abc/yourkeyword

These are the few specific tactics and may effective as much if properly implemented. Just try to be the best in the market and keep the spirit towards your target.