SEO Consulting for Startups: Essentials Every Indian Founder Should Know

“One day or Day One “ - a timeless proverb that is so accurate in recent times. You keep waiting for that one day to give wings to your startup or you boldly declare this is Day One of your venture.

 

Hello entrepreneurs! We know how courageous it is to follow your dream and finally breathe life into your startup. While many are still dubious about whether to start - you have already created the moment and are on the journey of building a thriving enterprise.

Here is a sneak peek from a study conducted by IBM - around 80-90% of the startups fail in India. 

 

Now, the reasons are many. Sometimes, it is a lack of vision or a wrong understanding of target audiences and wrong marketing strategy, sometimes it is about funding, internal conflicts between co-partners, not-so-great products, or failure to understand the real needs of clients or customers……..the list goes on.

 

And, there’s no one-size-fits-all formula that you can apply for your startup. Every startup is unique although their products or offerings may be the same as others. Each startup has unique features and challenges that the owners must have a strong understanding of.

 

Having a great product, a website or even an app or DIY SEO or marketing will not bring success. For success, you need to reach out to the correct audience, explain what you offer, your perks and why people use your product or service. 

 

SEO consulting, appropriate marketing strategies, constant monitoring plus updating the whole strategy from time to time - all these are part of a successful startup.

 

Today we will explain the essentials of SEO consulting for startups in India that every founder must be aware of -

Keyword Research and Implementation

 

SEO consulting helps you understand the process of keyword research - yes, keywords which are terms and phrases used by your target audience. And in a diverse country like India, understanding the local language and cultural nuances can impact your keyword strategy. That’s why you must have the correct list of relevant keywords, and then use them naturally in your website content, blogs, product descriptions, and meta tags. This is no easy job because picking up random keywords related to your product or service will bring no good. You need to consult a top SEO company in India. Their expert SEOs will conduct keyword research, competitor website analysis, and other things to pick the most suitable keywords for your website.

 

Local SEO

 

For entrepreneurs in India, local SEO is a must. Now this local SEO involves optimizing your online presence for local searches. So, your startup should be listed on Google My Business, and include accurate details like your address, phone number, and operating hours. Local SEO helps your startup attract customers in your vicinity -  so, you will automatically build a strong local customer base.

 

Quality Content Creation

 

Another important aspect of SEO is producing high-quality, engaging content. Remember, your content should not only be informative but also resonate with your audience. If you only put more and more information about your product or service, it would sound boring. You must explain how your products or services can solve the problems of your targeted customers. Plus, you need to regularly update your blog with relevant articles, guides, and how-to, why and other updates about your startup. You need to create amazing content that keeps your audience engaged. Remember, search engines favor fresh and valuable content. 

 

The problem is many startup owners do not pay much attention to creating website blogs, or other types of content. Many websites do not even have a website blog section. Blogs and articles drive organic traffic if crafted in the most amazing manner.

 

On-Page and Technical SEO

 

Your website should be checked with apt On-page SEO things. This on-page thing involves the optimization of individual pages on your website to rank higher. On-page SEO includes using relevant keywords, appropriate meta descriptions, user-friendly design, etc. 

 

Technical SEO, on the other hand, if we say is like focusing on the backend of your website. This ensures fast loading times, mobile-friendliness, and secure connections (HTTPS). These are critical for improving your site’s visibility and user experience.

 

You can definitely learn about SEO and its related stuff, but you need expert hands in implementing that SEO stuff for results.

 

Link Building

 

Building a robust network of high-quality backlinks is never out of style for SEO. This is the result-driven aspect of SEO. Backlinks from reputable sites basically look like endorsements for your content, improving your site's credibility plus ranking. The best SEO consulting company in India can help you identify the right strategies for acquiring these valuable links.

 

Continuous Monitoring and Adaptation

 

SEO is a no-fixed thing - every day there are new updates and that’s why it is ever-changing. 

 

You need the best SEO consultants by your side who will perform regular monitoring of your SEO performance. They may use tools like Google Analytics and Search Console. These tools provide correct insights into what’s working and what needs improvement. 

 

An effective SEO consultant will continuously adapt your strategy depending on these insights. And, this endeavor will ensure your startup stays ahead of the competition.

 

Mobile Optimization

 

A significant portion of the Indian population now access the internet using mobile devices. So, you need to optimize your website for mobile use also. Mobile-friendly websites improve user experience and are favored by search engines. This will help your startup reach a broader audience. More and more people will access the content or land your website using smartphones without having computers or laptops. 

 

Using Social Media

 

Lastly, Social media platforms like Facebook, Instagram, Linkedin, X etc. are powerful platforms. Even if you have a strong website, you must have accounts on different social media channels. This helps to boost SEO efforts. 

 

Active engagement on platforms can drive traffic to your website and improve your search engine rankings. You can share your content, interact with your audience, and resolve their queries and finally build a community around your brand. People will even recommend your business to others.

 

Zebra Techies Solution (ZTS) - Your Go-to Solution for Professional SEO Consulting

 

While it's possible to learn and implement SEO strategies on your own, hiring a professional SEO consultant company in India can benefit you in many ways. It saves you time, and effort, helps you avoid pitfalls and wins more and more customers.

 

Zebra Techies Solution (ZTS) is a leading Indian SEO consulting agency, serving clients not just in India but all across the globe - UK, USA, Canada, Australia, UAE, and more!

 

Our SEO services cover -

 

Highly relevant keyword selection

Keyword research and analysis

Competitors website analysis

Geo-targeted keywords

Use of alt tag, anchor text, and inbound links

Setting appropriate SEO strategies

HTML guidance 

Link structure preparation

Sitemap for high credibility

Professional content writing services

Content management systems,

Blogs, audio and video management systems,

Manageable photo gallery

Complete Customized solutions

Weekly and monthly reports

Continuous monitoring and updating

And more!

 

Our prices for SEO packages in India are unbeatable! Don’t wait anymore!

 

Visit our website and book a consultation today! Get a free website analysis!