Significance of Conducting UX Competitive Analysis Before Designing a Website

Do you want a unique design for your website? Truth be told, the success of eCommerce and online businesses severely depends on an effective web design and user experience. Hence, the UX design of your website can make or break your client's journey across it. That’s why it’s important to have an in-depth industry website study on UX and competitor design flow before finalizing your website design. 

And, the best strategy we recommend is UX competitive analysis for the research process. Wonder what it is or why you need it. Let us tell you. 

What is a UX Competitive Analysis?

UX competitive analysis offers a strategic understanding of your competitor's website design flow. You can have a clear idea of their way of representing products on the website and choose a more strategic design for your website while considering that your customers can have a better experience across your website and products. 

Overall, you will have better knowledge regarding:

• Next design process steps
• Existing discernible gaps in the marketplace
• Possible solutions for issues related to user experience of product or website design
• Having design decision backup through quantitative research
• Finding unique market opportunities 

 

Why Do You Need a UX Competitive Analysis?

“If you don’t have time to do it right, you must have time to do it over.” — It is a Russian proverb stating that one should work smart and fast to offer an unforgettable experience on the first try. 

Yet, when it comes to designing your online or eCommerce business website, it’s imperative to include a UX competitive analysis in the research process before testing usability or finalizing the design. In this way, you can identify the errors and make the best design choice to incorporate them into the final product. Otherwise, you may leave the gaps, mistakes, and usability issues unnoticed and unresolved.

Besides this, there are other benefits of conducting a competitive design flow analysis for UX design. Such as:

Identifying the latest practices

Running a UX competitive analysis can provide you with in-depth insight into what your competitors are doing on their websites. You can have design opportunities and the mistakes competitors make that break user experience. As a result, you can improve your design and functionality before implementing it to your website.

In-depth knowledge

A detailed UX competitive analysis of your competitor websites provides you and your team with knowledge and insights into design functionality, usability, and content so customers can have a better user experience when scrolling your website. The better information you have, the better you can design your website. 

Better strategic planning

When you perform UX analysis of your competitor websites, you understand their strategies for representing products and encouraging the user experience. The more valuable data you gather, the more doors open to take your strategic plans for website designs to the next level.

 

When Should You Perform a UX Competitive Analysis?

The earlier you run a competitive analysis for UX designs, the better it is to have a clear roadmap to finalize your website design. However, since the market and products keep changing, make sure you keep visiting competitor websites to observe what changes their websites are offering. 

With an early analysis, here is what you can gain:

• Identifying product features
• Setting a strategy for further product updates for the future
• Eliminating unnecessary features
• Incorporating up-to-date and fresh product features

 

In Conclusion

We hope you understand why conducting an in-depth UX competitive analysis is so important before finalizing website designs. Now, if you are looking for expert web designers, count on us. At Zebra Techies Solution (ZTS), we offer top-notch web design services in India. Our team performs detailed competitive analysis of UX designs before designing any website. 

Still unsure, take a look at our client experience.

A Case Study: Sharing Our Client Experience

 

One of our clients, BRIGHT AIR, redesigned its website design with our expert web designers for better user-friendly navigation, smooth call-to-action features, and vibrant visuals. We incorporated a clean layout with an enhanced user experience and responsive design. And, the result was exceptional and impressive, with a 30% increase in website traffic and a 20% increase in conversion rates within the next four months.

Reach out to us today!