In campaign clutters, reaching to the target audience faster is a challenge. There are millions of wisenheimers resisting business pitches of one another, as a result none of them are being able to reach out to their target audience. Maybe, many of them lying in so deep of the web that audiences bother not to dig them out while searching for business offers of their kind. Amidst such campaign clutters, Facebook has constantly been an effective medium to reach global audiences quickly.
This is why brands, products, businesses and services have their own Facebook pages set up, usually in their native language or in English, the global medium of communication. The fact is, had they set up Facebook pages in multiple languages, it could have widened the demographics of audiences that could be reached.
If you wish to always post in multiple languages on your Facebook page, you can do it, because there’s feature available on the admin of Facebook Pages which you have to turn on. Do you know how to turn it on? If don’t, please follow these steps to start publishing content in multiple languages.
- Click on Settings at the top right hand corner of your Facebook page.
- In Settings, locate the Post in Multiple Languages option and click on Edit.
- Click on the checkbox to allow the admin(s) of the page to write posts in multiple languages and click on Save Changes.
- Click on Write something textbox on your Facebook page (note the Write post in another language option right below the textbox).
- Click on it and you will see the default language for your page that you can change if you want
Start writing a post, click on Write post in another language and then click Select to see a list of available languages. Select the language you want to write in and key in your status. The same process has to be repeated as many time as you want to include other languages. Once you’re done, click the Publish button.
So, what dividend will it likely generate? The answer in simple words is your fans/audience would be able to dig you out. How will they? Whenever they land on your Facebook page and see this status, they would most likely choose to see the status update in whichever of the languages you have published in.
In order to do so, they will require clicking on the Viewing: English drop-down arrow to see a list of all languages which you have included. And, that’s done!
For those owning a Facebook page, they would certainly find this option to be effective to communicate with the specific niches of their fans or followers. Their readership who reads both English and another major or popular language would feel comfortable finding convenient or their very own languages scripted. Yes, there is Facebook’s in-house translation tool but this is much better an option.