Whenever you are sharing something on Linked-In groups, you are not sharing only the blog post, but you are using the group email list to share it with the full audience.
It sounds like a free marketing chance to a wider number of people. There are some more benefits to use Linked-In groups for your content marketing. You must have a look:-
- Benefits of Sharing to a Wider Range
Alike all other groups like Facebook and Twitter, the basic aim of Linked-In is to achieve more discussion and social feed backs. Linked-In generally focuses on B2B interactions. So, it is very clear that all the content, blogs and conversations are business oriented.
Moreover, more topics you have shared, it will be sent to relevant people and groups. This is the way to share your content to the right audience. Otherwise, you can directly target the groups to share your resource.
- The Prospective of Linked-In Content Marketing
• There will be more quality leads.
• You will get more improved and desirable ideas on the topics you have shared.
• Sharing such content will build a better brand image and also forecasting of the content creators.
• Groups will help you solve many content related issues.
Besides all these there are several rules for content marketing strategy on the social sites. You have aware of this. Otherwise there will be no fruitful outcome and your content may have a spam threat.
- Possible Threats to Linked In Groups
The most common problem of linked-In groups can be defined as amount of spam or self promotional materials. A linked-In group has uncountable members and they are related with many other groups. Among them most are potential readers and followers. These types of members are the easy target of the spammers. While you are on a content marketing strategy, you have to determine where the content will be placed. The content creators always try to spread their contents to an extent. This is the channel through which the spammers enter into your field.
- The Better Way to Post on Linked In groups
First make a list of the content creating members and groups that are relevant to your campaign.
Wherever you are publishing your content mark it for future reference. You may also follow this strategy with other social sites.
Always try to include a question or query at the top or at the end. Encourage your team members to get attached with such discussion.
Make continuous feed-back and responses for the queries made. This will make you attached with the post. Always try to focus on creating dialogue instead of promotion.
Whenever you find that some people have positive responses on your post and they are posting related articles in the group, try to contact them for better content marketing. You should make a personal relationship with such people and ask them for trial of your product or service.
So, these are all about a better content marketing strategy. Use the tricks and start the campaign. Do not forget to leave your responses. All the best.