An image or video express much than words. In SEO everyone finds for better exposure in an exceptional manner that can easily attract more and more visitors to a website. Here, I am going to discuss more advanced strategies of video operation in SEO.
You better know that YouTube is the second largest search engine and the search marketers know the efficiency of a video sharing, but how to launch a most appropriate one? You must have a look
The manager of Internet and online strategies, Allen Gottfried has announced “I see a lot of websites writing relevant content and it’s good, but the video performs so much better, even though the written content is the same”
- Leave no Stone Unturned
There are several fields of a video like descriptions, annotation and finally titles. On Youtube you must have experienced the same. According to the recommendations made by Gottfied that there are must be fruitful keywords in the description field. The keywords should be relevant to Meta data. He said, “There are just 50 characters, but you can have 5000 characters to work with”
Do not Compromise with Production Quality: – A plagiarized looking video can hurt your presence in the world of web. The expert has suggested using thumbnail images for better presentation instead of using unflattering picture of a speaker gesturing.
Another thing is that quality. Earlier it did not matter, but today the HD quality is seek by all the users. So, you must mind about the picture quality.
According to Gottfried a closed captioning, motion graphics and editing may help operate such campaign within your budget. It is not only for the expanse, but it also saves time.
- Be Careful about Mobile Views: – The desktop search has been transformed into mobile search. According to a stat the fact has become clearer that 50% of the total Youtube views come from mobile. The smart phones and tablets have become more sophisticated that you have to think about the tiny screen before launching your video. Gottfried has recommended shooting videos that can be accessible through small screens like mobile.
- Scheduled Uploading of Videos: – You must have seen the famous you tubers generally upload their videos frequently on a regular basis. As for example Jenna Marbles video. The fan followers of Jenna always eager to experience the new ones that are uploaded on each Wednesday. So, you must prepare a schedule and publish your videos on a particular day. So that, your fans and followers will know the schedule and can enjoy your video.
- Use the Youtube Widget: – A small Youtube widget on your site will attract more visitors to your place. At the end of a video you may place a small end cart. Moreover, a visitor who has reached your site, must be interacted in a better you to spend more time on your site. Another way to build a better relation is to response quickly. It means whenever a visitor is commenting on your video, you must link to him/her fast. So that, the users can understand that you are always with them.
So, these are all about new video SEO strategies. You must go through and understand all of these before starting the campaign. You must post your valuable opinions to make the discussion more resourceful.