As periodic correction in stock market takes place regularly, so does the search correction in the web market. Those who are concerned about surprise algorithm updates by Google may be largely from the internet marketing area. Outside their class who doesn’t look beyond mere search results comprises majority of web users. They count on impressive visual effect and texts to dive into a link. While checking social media friends’ feedback about a brand, they go by their comments which work as word-of-mouth referrals.

Social signals and search results – they are least worried about how they are coming from. What magic is working behind them is neither their business nor they care about. We understand it and regard it as universal truth. We also understand search engines are hell-bent on bringing in the most relevant search results against any type of search queries however difficult and obtrusive they could be.

In order to ensure their goal is achieved, they have been fighting tooth and nail against every attempt of web-spamming. Lots of new algorithms and major shuffles have been so far introduced and done since 2000 and Hummingbird is the latest addition to the list. From the algo update scenario, it is understood that Google has fixed its focus on thundering on manipulative marketing attempts by organic search engine optimizers. The more they can lower their attempts, the higher the number of webmasters would join their PPC advertising campaigns.

Whoever has been around the online marketing platform for some time must know that Google earns maximum of its revenue from PPC ad campaigns. To that aim, they are pulling out all the stops to downsize the importance of ethical searching engine marketing techniques. Sometime after a rollout of an algorithm is said that a certain marketing technique is not nullified, while sometime later is surreptitiously run an algo and declared that previously said the marketing technique as ethical is no more ethical. So, nullify it forthright, or face the music.

As a result, more than 40% websites were harshly chastened and demoted after the rollout of Penguin 2.0. So unfortunate have been these unforeseen outcomes for the webmasters who keep toiling hard to stay in the competition against host of competitors that they often lose their acumen and even end up to leaving this web platform only to return to their root!

All these points might sound pessimistic to you, right? You might also be seeing me why I am saying all these when I’m also in this business. You may also be inquisitive to know whether I’m preparing to carry white flag toward infantry of Google. That day will never come, I’m sure.

What prompts me to be so sure about the future of search engine marketing? As far as the technology has to stay and be helpful tool for the advancement of human kind, it has to be lining up with a variety of techniques which we will be satisfactory for the humankind. Unless it is so, it will perish itself gradually. However, Google says it lives to deliver the most satisfactory and the best quality search experience to its searchers.

No doubt, it tries, but silently killing many holy promotional strategies and promoting their revenue earning objectives. We have no objection to their attempts. Nor can we be able to contain them. One example might clarify it. To promote Google Plus, Google has made it mandatory for webmasters to mark up their sites with their G+ profiles. This move is said to be an attempt to prove the authenticity of the webmaster. This is a one-side truth only, as said by many. Is there no intention to beat Facebook popularity?