I guess not all webmasters would approve of Google diktat about promoting rel=”nofollow”, when actually Nofollow links tell search engines “not to follow links on this page” or “not to follow a specific link on a specific page”.

If it is so, why then will webmasters not turn their back to this ruling? Nofollow attribute, which appears in the page-level meta-tag, instruct the ‘search engines not to follow or crawl any outgoing links on the page.’ So, what necessity is there to have such a link when robots don’t give value to the directed page content? Many of you by now might have started thinking that there is therefore no value in having nofollow links. They may be proven wrong by thinking in this way.

When it comes to link building, majority of internet marketing experts are in common about opining that all links are many often created not on equal importance. If you are a regular link building professional, you must understand and agree that ‘nofollow’ links render quite natural redirection as oppose to having links with the text directing to your site by using 100% identical link text which could potentially harm your site by giving it a look as contrived and unnatural.

As the PR (page ranking) concept is dipping and diminishing gradually, SEO professionals’ obsession with link building is also bound to go off. That nofollow linking will take its place is rightly forecasted by many search engine marketing experts. Their predictions came to be true at the declaration of Google about rel=”nofollow” where it plainly spoke against using Paid links, Spamming and Untrusted Content, and Craw Prioritization.

Instead, Google asks to use the nofollow link and details how nofollow attribute value in a link can be useful for websites. That they don’t block access to the content and prevent a site from getting indexed is also asserted in the blog post by Google developers.

From the blog post, it is understood that nofollow attribute:

· Can be used so a visitor follows the link

· Displays the presence of the link, but only for webpages previously indexed,

· Does not contribute to ranking or boosting PR

Despite clear no-no to using “follow links”, webmasters are being seen to be using those sites which have PR and ranking influence and skirting those which allow only Nofollow attribute in the link. Had you have a little bit acquaintances with the term “link diversity”, then you must have understood the value of “nofollow” links.

Here is the synopsis about the value of this rel=”nofollow”.

There is a latent secondary value to have some link diversity that includes links with nofollow attributes, linking your site together with straight text links as well. Similar to the importance of having some topic drift in your linking technique in order to bypass being contrived and unnatural with your link reputation, Google’s expectation is that your inbound links should possess ‘nofollow’ attribute.

Check out majority of the reputed social media sites are “nofollowed”, still they have influences on search ranking.

Can you ever disagree that a link from the most-trusted site like Wikipedia to your site must be having immeasurable value for your site? You can do it never. A link from a mediocre blog site and a link from the high-authority website will be having unequal ranking value in SERPs.

When reputation of source is counted as priority in giving exposure on SERPs, there will be all reasons to follow instructions of Google about “nofollow.”