Converting quick searchers into quick clickers calls for a robust combination strategy. Shorter attention span of web users and reduced device size feature the latest scenario which seeks rather direct SEO approach.
Miniaturization of devices with high-speed internet capabilities has contributed much to create an alternate marketplace, ever altering the way that marketers present their content. Internet users have been showing their incremental interest in shorter attention spans and the younger cellphone users have become accustomed to using shorter web jargon to save on communication time.
Cellphone users tend to be people always on the go, in a hurry and impatient for instant gratification in the use of their airtime. So how to apply the basic and best SEO strategies in this changed scenario? Consider taking into account of the expectations of these users and notify your messages and contents accordingly.
Take into account the customer behavior in the wireless environment. Prepare logical steps in this fickle world of random search. Websites need to be introduced on to this platform, with the ability to grab these web searchers’ attention in about three seconds! Website design has to be so compellingly engineered and decorated that they can decide whether they should interact with the site, bookmark the site for later reference, communicate with the site via phone call, click a link, or request information through a form.
Site logo can leverage their decision immensely. So, take it as the first and foremost thing to be visible to the web searchers on mobile phones, so the main message should follow in segments, left to right, top to bottom and above the fold.
An early ‘call to action’ would be a logical step to connect to the web searchers with such a hook. It can make a big difference in conversion success.
SEO campaign for a website should aim to attain a position among top five Google rankings. Build a robust collection of keywords that can effectively impact on compilation of SERPs. You should be aware that SERPs are updated using eye-tracking studies.
Various studies point out that 88% of subjects are clicked on the top five results and the “lazy” searchers care little to dig further beyond that limit. Even more indicative of their queer behavior is that 79% of them are found to be looking for the result in the top three search results. Only 21% of traffic would go up to seven search results while only 1% of them bothers to go to the second page.
Those studies also noted that ranking position #7 get barely any attention as the searchers scroll down to the bottom of the page. More interestingly, they often tend to start scrolling up and likely to stop around #7 spot to check what they missed on the way back up the page. Overall search positions on the page #1 were indicated to be non-sticky while rank position #3 has been found out to be a power hit. But, expert opinions differ in this context of rank positions on mini devices. Many of them often oppose, but as far as search behavior of the cellphone users is concerned these findings are true till date. If any further studies come to light, they will be shared on time.
Significant development regarding keyword use on cellphone is that cellphone web searchers prefer much shorter keywords to long-tail keywords. It is due to the reduced keyboard typing convenience. So, emphasis should be on optimizing 3 to 4 worded search phrases.
Use condensed content, duly clipped with power words and rich with search terms that best work on mobile searches.
Use eye-catching image and engaging video. Optimize them on Google Plus, YouTube, and link them to your Google Place profile.